This ad popped up on the Chase.com site this morning. Overlayed is what looks like internal codes from their customer segmention model. Either this is shown in error, or, Chase is taking the notion of transparent marketing a little too literally.
Ever since I heard of the UK government's plans for an ID card system, I've felt for a number of reasons that it wouldn't work and that there would be 'unintended consequences', including making it easier for cybercriminals to commit...