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ID Cards - Get Less For More
When the UK ID Card scheme was first announced in 2002 the cost was estimated at between £1.3 billion and £3.1 billion over a period of 13 years . The Home Office's most recent estimate has revised it upwards, again, to be £5.31 billion over a period...
Posted: May 12 2007, 08:02 AM by alexbarnett | with 1 comment(s)
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Bully game gets yet more free publicity
According to the BBC : "A video game depicting playground violence has been banned from some UK shops" ...practically guaranteeing that every kid will try to get a copy from the shops where there aren't banned. What great free publicity...
Posted: Oct 18 2006, 02:01 PM by alexbarnett | with no comments
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The rise of the bottled water market is a great example how marketers can make people want something they don't need into something they feel they do need and want and then charge for that something accordingly. To marketers everywhere, be reminded...
Posted: Oct 18 2006, 09:12 AM by alexbarnett | with 1 comment(s)
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