Jakob Nielsen admits a horrid truth : "I've been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off."
Mr Bill 'Spin the Truth' O'Reilly is great entertainment, reglardless of whether you agree with him or not. I love his regular trick of inviting a guest to have 'the last word the on the matter', and once the guest is done, Bill slips...