Alex Barnett blog

Stuff

DRM: If no one likes it, then give it a new name!

Brilliant!

"Since repeating the claim that DRM enables things for consumers isn't making it true, an HBO has a new idea: scrap the term DRM in favor of DCE. DCE, of course, standing for Digital Consumer Enablement. He says he doesn't want to use the term DRM any longer, not since consumers have come to understand that all it does it limit how they can playback and enjoy legally purchased media, but because it doesn't apparently express clearly just how wonderful the technology is."

Posted: May 11 2007, 09:04 AM by alexbarnett | with 2 comment(s)
Filed under:

Comments

Dan Ciruli said:

My favorite thing about this is that the term DRM was an industry-created euphemism for "restrictions on how you use content."

Now that people have figured out their first euphemism, they're on to number two.

# May 14, 2007 3:46 PM

Per Cellotti said:

Interesto resorce seniore peppi...

# May 19, 2007 8:32 AM