Alex Barnett blog

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The demographics of 'fart'

I tried out the new Demographics Prediction tool provided by Microsoft adCenter Labs (via Steve Rubel), and suprised to find that if you happen to be using the word 'fart' whilst using MSN Search there is only a 0.53 level of confidence that you are male. Essentially 50/50. I thought men would do better than that.

Rather more surprisingly: if you are search for an 'old fart' there is a 0.70 level of confidence that you would be a male in doing so. This confirms a suspicion of mine - women aren't really on the lookout for them.

Posted: Dec 13 2006, 10:31 PM by alexbarnett | with 1 comment(s)
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