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<?xml-stylesheet type="text/xsl" href="http://alexbarnett.net/blog/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Alex Barnett blog : webservices, platforms, salesforce</title><link>http://alexbarnett.net/blog/archive/tags/webservices/platforms/salesforce/default.aspx</link><description>Tags: webservices, platforms, salesforce</description><dc:language>en</dc:language><generator>CommunityServer 2007 (Build: 20416.853)</generator><item><title>Federated Apps on the Intuit Partner Platform</title><link>http://alexbarnett.net/blog/archive/2009/06/03/federated-apps-on-the-intuit-partner-platform.aspx</link><pubDate>Wed, 03 Jun 2009 13:52:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:44124</guid><dc:creator>alexbarnett</dc:creator><slash:comments>0</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=44124</wfw:comment><comments>http://alexbarnett.net/blog/archive/2009/06/03/federated-apps-on-the-intuit-partner-platform.aspx#comments</comments><description>&lt;P&gt;So what have I been working on since joining Intuit? A bunch of stuff, but something I wanted to shout about is the &lt;A href="http://eon.businesswire.com/news/eon/20090603005184/en" mce_href="http://eon.businesswire.com/news/eon/20090603005184/en"&gt;release of “Federated Applications”&lt;/A&gt; on the &lt;A href="http://ipp.developer.intuit.com/" mce_href="http://ipp.developer.intuit.com/"&gt;Intuit Partner Platform&lt;/A&gt;. 
&lt;P&gt;Working closely with five new developers to Intuit's Platform as a Service (PaaS), &lt;A href="http://marketplace.intuit.com/AppID-3191-Overview.aspx" mce_href="http://marketplace.intuit.com/AppID-3191-Overview.aspx"&gt;VerticalResponse&lt;/A&gt;, &lt;A href="http://marketplace.intuit.com/AppID-3188-Overview.aspx" mce_href="http://marketplace.intuit.com/AppID-3188-Overview.aspx"&gt;DimDim&lt;/A&gt;, &lt;A href="http://marketplace.intuit.com/AppID-3189-Overview.aspx" mce_href="http://marketplace.intuit.com/AppID-3189-Overview.aspx"&gt;Rypple&lt;/A&gt;, &lt;A href="http://marketplace.intuit.com/AppID-3186-Overview.aspx" mce_href="http://marketplace.intuit.com/AppID-3186-Overview.aspx"&gt;Setster&lt;/A&gt;, and &lt;A href="http://marketplace.intuit.com/AppID-3190-Overview.aspx" mce_href="http://marketplace.intuit.com/AppID-3190-Overview.aspx"&gt;ExpenseWare&lt;/A&gt;, we've got some kick-ass apps federated into the platform. 
&lt;P&gt;Some nice coverage so far this morning, including: 
&lt;P&gt;Ben Kepes, CloudAve &lt;A href="http://www.cloudave.com/link/intuit-launches-the-ipp-version-2" mce_href="http://www.cloudave.com/link/intuit-launches-the-ipp-version-2"&gt;Intuit Launches the IPP Version 2&lt;/A&gt; 
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;"After the briefing I have to say that it looks to me like IPP is finally offering to fulfil the promise of the end-to-end integrated small business software platform that I’ve been evangelising for a few years now – my catch cry of late has been that application integration should only be seen as the very first step in building a SaaS ecosystem. Much more important is the aggregation of applications. This may be data aggregation, UI aggregation, sign-on integration or billing integration – and ideally users and vendors would determine what parts of the integration they bought into."&lt;/EM&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Leena Rao at TechCrunch - &lt;A href="http://www.techcrunch.com/2009/06/02/intuits-partner-platform-goes-multilingual-with-federated-apps/" mce_href="http://www.techcrunch.com/2009/06/02/intuits-partner-platform-goes-multilingual-with-federated-apps/"&gt;Intuit’s Partner Platform Goes Multilingual With Federated Apps&lt;/A&gt; 
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;“The “Federated Applications” functionality lets developers who have existing SaaS applications that are built with any programming language, database or cloud computing platform publish their apps on Intuit Marketplace. Applications won’t have to be rewritten to conform to QuickBooks but will instead go through a minor configuration process.”&lt;/EM&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Phil Wainewright, ZDNet: &lt;A href="http://blogs.zdnet.com/SAAS/?p=779" mce_href="http://blogs.zdnet.com/SAAS/?p=779"&gt;Intuit makes two-pronged PaaS and SaaS push&lt;/A&gt; 
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;“The significant element of Intuit’s PaaS announcement is that it is a land-grab to capture mindshare among developers on other cloud platforms, who can take their AppEngine, Amazon Web Services or self-hosted applications and make them available using Intuit’s single sign-on, billing and QuickBooks integration infrastructure. Market reach being one of the key attributes developers look for in a new platform, perhaps the most appealing factor is that applications will be showcased within the &lt;/EM&gt;&lt;A href="http://marketplace.intuit.com/" mce_href="http://marketplace.intuit.com/"&gt;&lt;EM&gt;Intuit Marketplace&lt;/EM&gt;&lt;/A&gt;&lt;EM&gt;, with a potential reach to the four-million-strong installed base of QuickBooks accounting software customers and their estimated 25 million employees.”&lt;/EM&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;What I've found very cool about this new&amp;nbsp;Federated Apps capability for IPP is that fact that these different SaaS apps&amp;nbsp;are&amp;nbsp;developed on a variety of stacks and&amp;nbsp;hosted outside of the IPP platform.. One of the apps is built on Java. Another is built enirely on .NET. Another is a mix of RoR and LAMP. Another built of Flex (on their own hosting environment - not IPP). If an app was running on EC2, that would work too, as would&amp;nbsp;an app built on Google's AppEngine. It doen't matter - the integration points for Federated Apps are just that and pretty lightweight (one of the partners was able to turnaround the work with 1 developer in less than two weeks, including time for the technical review of the app). We made a deliberate decision to make IPP agnostic to the technology that developers want to use. Yes, we have a "native" stack also, but the options we are providing developers now means there is no technology lock-in to speak of. 
&lt;P&gt;Here is some more information on &lt;A href="https://ipp.developer.intuit.com/Federatedapps" mce_href="https://ipp.developer.intuit.com/Federatedapps"&gt;the details of federation and how you as a developer can get started&lt;/A&gt;. 
&lt;P&gt;Oh, and a quick plug on the talk I'll be giving on how to federate applications to IPP at the &lt;A href="http://bit.ly/GFe8j" mce_href="http://bit.ly/GFe8j"&gt;Startups and the Cloud&lt;/A&gt; event next week in the Boston area.&lt;/P&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=44124" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/APIs/default.aspx">APIs</category><category domain="http://alexbarnett.net/blog/archive/tags/cloudcomputing/default.aspx">cloudcomputing</category><category domain="http://alexbarnett.net/blog/archive/tags/Intuit/default.aspx">Intuit</category><category domain="http://alexbarnett.net/blog/archive/tags/PaaS/default.aspx">PaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/platforms/default.aspx">platforms</category><category domain="http://alexbarnett.net/blog/archive/tags/QuickBooks/default.aspx">QuickBooks</category><category domain="http://alexbarnett.net/blog/archive/tags/SaaS/default.aspx">SaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/Web+2.0/default.aspx">Web 2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category></item><item><title>Joining Intuit</title><link>http://alexbarnett.net/blog/archive/2008/09/21/joining-intuit.aspx</link><pubDate>Sun, 21 Sep 2008 22:02:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:42924</guid><dc:creator>alexbarnett</dc:creator><slash:comments>11</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=42924</wfw:comment><comments>http://alexbarnett.net/blog/archive/2008/09/21/joining-intuit.aspx#comments</comments><description>&lt;p&gt;Firstly - thanks to everyone who has reached out to me in the last three weeks via email, phone calls and comments since I shared the news of my &lt;a href="http://alexbarnett.net/blog/archive/2008/08/27/the-great-bungee-jump.aspx" mce_href="http://alexbarnett.net/blog/archive/2008/08/27/the-great-bungee-jump.aspx"&gt;pursuit for the next adventure&lt;/a&gt; - I have really appreciated everyone's support and interest in my next steps.&lt;/p&gt;
  
&lt;p&gt;The great news is I'll be joining &lt;a href="http://www.intuit.com/" mce_href="http://www.intuit.com/"&gt;Intuit&lt;/a&gt; as a Group Manager working in a fast growing start-up team responsible for leading the &lt;a href="http://developer.intuit.com/quickbase/" mce_href="http://developer.intuit.com/quickbase/"&gt;Intuit Partner Platform&lt;/a&gt;. Below is a snippet and some links to blog posts and articles that should give you a fairly good idea about where my focus will be a week from now.&lt;/p&gt;
  
&lt;p&gt;Although I'll be working from the Orem office (Utah) to start off with, the plan is to ultimately move to the greater Boston area - another new adventure. I've visited Boston three times in the last year or so and have loved it more and more with each visit, so watch out Boston!&lt;/p&gt;
  
&lt;p&gt;This is a fantastic opportunity for me personally - the team has ambitious goals and an amazing set of existing assets to leverage (see some of the numbers below) in becoming a significant player in the cloud computing space. I look forward to sharing stories of my new journey with you. &lt;/p&gt;
  
&lt;ul&gt;   
&lt;li&gt;&lt;a href="http://www.cflex.net/shownewsitem.cfm?NewsID=655" mce_href="http://www.cflex.net/shownewsitem.cfm?NewsID=655"&gt;Intuit Partner Platform Opens to Developers&lt;/a&gt; (Sept 15 2008)&lt;/li&gt;
 &lt;/ul&gt;
  
&lt;blockquote&gt;   
&lt;p&gt;&lt;i&gt;"The &lt;/i&gt;&lt;a href="http://developer.intuit.com/quickbase/" mce_href="http://developer.intuit.com/quickbase/"&gt;&lt;i&gt;Intuit Partner Platform&lt;/i&gt;&lt;/a&gt;&lt;i&gt; not only gives developers the opportunity to build Web-based applications, but successful &lt;a href="http://en.wikipedia.org/wiki/Software_as_a_Service" mce_href="http://en.wikipedia.org/wiki/Software_as_a_Service"&gt;SaaS&lt;/a&gt; businesses by taking the complexity out of managing infrastructure, hosting, user management, integration and billing. Now developers can focus on developing innovative on-demand software solutions that solve unique and important problems for the four million small and mid-market businesses across the U.S. that use &lt;a href="http://quickbooks.intuit.com/" mce_href="http://quickbooks.intuit.com/"&gt;QuickBooks&lt;/a&gt; and the 25 million employees that work in those companies. &lt;/i&gt;&lt;/p&gt;
    
&lt;p&gt;&lt;i&gt;The platform-as-a-service offering allows developers to combine the powerful &lt;a href="http://labs.adobe.com/wiki/index.php/Flex:Open_Source" mce_href="http://labs.adobe.com/wiki/index.php/Flex:Open_Source"&gt;open source Flex framework&lt;/a&gt; and &lt;a href="http://www.adobe.com/products/flex/features/flex_builder/" mce_href="http://www.adobe.com/products/flex/features/flex_builder/"&gt;Adobe Flex Builder&lt;/a&gt; and the proven database of &lt;a href="http://quickbase.intuit.com/" mce_href="http://quickbase.intuit.com/"&gt;Intuit QuickBase&lt;/a&gt; to build rich Internet applications that work with QuickBooks data. They can also leverage &lt;a href="http://www.adobe.com/products/air/" mce_href="http://www.adobe.com/products/air/"&gt;Adobe AIR&lt;/a&gt; to provide additional desktop-like functionality in their applications, such as pop-up notifications, local file system access, local data storage, and the ability to create a fully branded user experience. &lt;/i&gt;&lt;/p&gt;
    
&lt;p&gt;&lt;i&gt;"We have now accepted more than 1,000 developers into the program and it is exciting to hear their ideas and energy about what they want to build," said Alex Chriss, business leader for the Intuit Partner Platform. "Customers will benefit greatly from the imagination and expertise that developers use to solve problems facing their specific industries." "&lt;/i&gt;&lt;/p&gt;
 &lt;/blockquote&gt;
  
&lt;ul&gt;   
&lt;li&gt;&lt;a href="http://quickbase.intuit.com/blog/2008/09/19/web-20-expo-nyc-intuit-connected-services/" mce_href="http://quickbase.intuit.com/blog/2008/09/19/web-20-expo-nyc-intuit-connected-services/"&gt;Web 2.0 Expo NYC - Intuit Connected Services&lt;/a&gt; (Sept 19 2008)&lt;/li&gt;&lt;li&gt;&lt;a href="http://www.webguild.org/2008/09/intuit-makes-saas-play-guns-for-salesforce.php" mce_href="http://www.webguild.org/2008/09/intuit-makes-saas-play-guns-for-salesforce.php"&gt;Intuit Makes SaaS Play Guns For Salesforce&lt;/a&gt; (Sept 18 2008) &lt;/li&gt;

    
&lt;li&gt;&lt;a href="http://www.flex888.com/799/intuits-flexy-paas.html" mce_href="http://www.flex888.com/799/intuits-flexy-paas.html"&gt;Intuit’s flexy PaaS&lt;/a&gt; (Aug 14 2008)&lt;/li&gt;
    
&lt;li&gt;&lt;a href="http://blogs.zdnet.com/SAAS/?p=507" mce_href="http://blogs.zdnet.com/SAAS/?p=507"&gt;Intuit enters the PaaS wars&lt;/a&gt; (April 28 2008)&lt;/li&gt;
    
&lt;li&gt;&lt;a href="http://smoothspan.wordpress.com/2008/04/16/intuits-radical-new-flex-quickbase-cloud-platform/" mce_href="http://smoothspan.wordpress.com/2008/04/16/intuits-radical-new-flex-quickbase-cloud-platform/"&gt;Intuit’s Radical New Flex + QuickBase Cloud Platform&lt;/a&gt; (April 16 2008) &lt;/li&gt;
 &lt;/ul&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=42924" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/Adobe/default.aspx">Adobe</category><category domain="http://alexbarnett.net/blog/archive/tags/APIs/default.aspx">APIs</category><category domain="http://alexbarnett.net/blog/archive/tags/cloudcomputing/default.aspx">cloudcomputing</category><category domain="http://alexbarnett.net/blog/archive/tags/Data/default.aspx">Data</category><category domain="http://alexbarnett.net/blog/archive/tags/Flash/default.aspx">Flash</category><category domain="http://alexbarnett.net/blog/archive/tags/Intuit/default.aspx">Intuit</category><category domain="http://alexbarnett.net/blog/archive/tags/OpenSource/default.aspx">OpenSource</category><category domain="http://alexbarnett.net/blog/archive/tags/PaaS/default.aspx">PaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/platforms/default.aspx">platforms</category><category domain="http://alexbarnett.net/blog/archive/tags/QuickBase/default.aspx">QuickBase</category><category domain="http://alexbarnett.net/blog/archive/tags/QuickBooks/default.aspx">QuickBooks</category><category domain="http://alexbarnett.net/blog/archive/tags/RIA/default.aspx">RIA</category><category domain="http://alexbarnett.net/blog/archive/tags/ROA/default.aspx">ROA</category><category domain="http://alexbarnett.net/blog/archive/tags/SaaS/default.aspx">SaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/Web+2.0/default.aspx">Web 2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category><category domain="http://alexbarnett.net/blog/archive/tags/WOA/default.aspx">WOA</category></item><item><title>Sync Google Calendar with Outlook and more with WideLens</title><link>http://alexbarnett.net/blog/archive/2008/03/05/sync-google-calendar-with-outlook-and-more-with-widelens.aspx</link><pubDate>Thu, 06 Mar 2008 05:37:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40817</guid><dc:creator>alexbarnett</dc:creator><slash:comments>3</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40817</wfw:comment><comments>http://alexbarnett.net/blog/archive/2008/03/05/sync-google-calendar-with-outlook-and-more-with-widelens.aspx#comments</comments><description>&lt;P&gt;Google has &lt;A href="http://googleblog.blogspot.com/2008/03/google-calendar-sync.html" mce_href="http://googleblog.blogspot.com/2008/03/google-calendar-sync.html"&gt;just released a very cool utility&lt;/A&gt; (.exe download for Windows) providing users with the ability to synchronize their Google Calendar with Outlook.&lt;/P&gt;
&lt;P&gt;Some &lt;A class="" href="http://blogoscoped.com/archive/2008-03-06-n27.html" mce_href="http://blogoscoped.com/archive/2008-03-06-n27.html"&gt;nice features&lt;/A&gt; in their 0.9.3.0 release:&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;schedule the sync frequency: every x minutes &lt;/LI&gt;
&lt;LI&gt;define directional flow: 2-way, and 1-way (either way) &lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;&lt;A title="Sync Google Calendar with Outlook" href="http://blogoscoped.com/archive/2008-03-06-n27.html" mce_href="http://blogoscoped.com/archive/2008-03-06-n27.html"&gt;&lt;IMG alt="" src="http://blogoscoped.com/files/google-calendar-sync.png" mce_src="http://blogoscoped.com/files/google-calendar-sync.png"&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;A class="" href="http://www.techmeme.com/080305/p122#a080305p122" mce_href="http://www.techmeme.com/080305/p122#a080305p122"&gt;A bit&lt;/A&gt; of a &lt;A class="" href="http://blogs.zdnet.com/Google/?p=959" mce_href="http://blogs.zdnet.com/Google/?p=959"&gt;buzz&lt;/A&gt; &lt;A class="" href="http://googlesystem.blogspot.com/2008/03/google-calendar-sync-for-microsoft.html" mce_href="http://googlesystem.blogspot.com/2008/03/google-calendar-sync-for-microsoft.html"&gt;going on&lt;/A&gt; &lt;A class="" href="http://blogoscoped.com/archive/2008-03-06-n27.html" mce_href="http://blogoscoped.com/archive/2008-03-06-n27.html"&gt;about this...&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;Now, what if you could do the same over the web - no download, just use your browser (IE, FF, Safari)...? And not just Google Calendar &amp;lt;&amp;gt; Outlook, but others too...?&lt;/P&gt;
&lt;P&gt;Well, it's certainly possible...First, watch &lt;A class="" href="http://video.google.com/videoplay?docid=4169255139767314426" mce_href="http://video.google.com/videoplay?docid=4169255139767314426"&gt;this screencast&lt;/A&gt; I put together tonight (apologies for sound quality...done from home equipment):&lt;/P&gt;&lt;EMBED id=VideoPlayback style="WIDTH: 400px; HEIGHT: 326px" src=http://video.google.com/googleplayer.swf?docId=4169255139767314426&amp;amp;hl=en type=application/x-shockwave-flash flashvars="flashvars" mce_src="http://video.google.com/googleplayer.swf?docId=4169255139767314426&amp;amp;hl=en"&gt;&lt;/EMBED&gt; 
&lt;P&gt;&lt;STRONG&gt;&lt;IMG height=36 alt=logo_widelens_sm src="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm-thumb.gif?w=167&amp;amp;h=36" width=167 border=0 mce_src="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm-thumb.gif?w=167&amp;amp;h=36"&gt;&amp;nbsp;&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;About WideLens&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;A couple of weeks back Bungee Labs &lt;A href="http://bungeeconnect.wordpress.com/2008/02/18/widelens-a-calendaring-reference-application-for-bungee-connect/" mce_href="http://bungeeconnect.wordpress.com/2008/02/18/widelens-a-calendaring-reference-application-for-bungee-connect/"&gt;released a reference calendaring application&lt;/A&gt;, called WideLens, designed to show off some of the power of the Bungee Connect platform, from the kind of rich AJAX UI experiences delivered through to the high level of functionality developers can create by wiring up and integrating multiple web services and distributed web data sources into a single web app. &lt;/P&gt;
&lt;P&gt;&lt;A title="User Experience Overview (4-35)" href="http://www.bungeeconnect.com/?bl_link=involved-widelens-userx" mce_href="http://www.bungeeconnect.com/?bl_link=involved-widelens-userx"&gt;&lt;/A&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;Video: &lt;A href="http://docs.bungeeconnect.com/wiki/index.php/Screencasts_:_WideLens" mce_href="http://docs.bungeeconnect.com/wiki/index.php/Screencasts_:_WideLens"&gt;WideLens User Experience&lt;/A&gt;&lt;/LI&gt;
&lt;LI&gt;Video: &lt;A title="Developer Overview (2-26)" href="http://www.bungeeconnect.com/?bl_link=involved-widelens-overview" mce_href="http://www.bungeeconnect.com/?bl_link=involved-widelens-overview"&gt;Developer Overview&lt;/A&gt;&lt;/LI&gt;&lt;/UL&gt;
&lt;P&gt;WideLens connects to Microsoft Exchange calendar, Google Calendar, Salesforce.com, Facebook, MySQL and iCalendar feeds, representing a variety of protocols and authentication schemes. MS Exchange is accessed through WebDav, Google Calendar through gData, Salesforce.com via SOAP, Facebook through REST and MySQL connectivity is based on client libraries provided by MySQL (integrated directly inside Bungee Connect).&lt;/P&gt;
&lt;P&gt;WideLens is an uber-mashup.&lt;/P&gt;
&lt;P&gt;WideLens connects to each of the sources in real-time, presenting the user with live data. With the exception of Facebook and iCalendar, users can create and modify events and those changes are immediately posted back to the source. MySQL pulls double duty, serving as both a WideLens native calendar source and as the persistence layer for all kinds of application data including user preferences and credential information for each service.&lt;/P&gt;
&lt;P&gt;&lt;A href="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm.gif" mce_href="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm.gif"&gt;&lt;IMG height=36 alt=logo_widelens_sm src="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm-thumb.gif?w=167&amp;amp;h=36" width=167 border=0 mce_src="http://bungeeconnect.files.wordpress.com/2008/02/logo-widelens-sm-thumb.gif?w=167&amp;amp;h=36"&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Developers: Have At it!&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;As mentioned above, WideLens has been released as a Bungee Connect reference application where we're encouraging Bungee Connect developers &lt;A href="http://bungeeconnect.wordpress.com/2008/02/18/extending-the-widelens-reference-app/" mce_href="http://bungeeconnect.wordpress.com/2008/02/18/extending-the-widelens-reference-app/"&gt;to customize the WideLens application&lt;/A&gt; as much as they want, deploy their own version of the app &lt;EM&gt;as their own app -&lt;/EM&gt; to their &lt;A href="http://bungeeconnect.wordpress.com/2007/10/09/how-to-use-a-custom-url-for-your-bungee-powered-apps/" mce_href="http://bungeeconnect.wordpress.com/2007/10/09/how-to-use-a-custom-url-for-your-bungee-powered-apps/"&gt;own domain&lt;/A&gt;, at &lt;A href="http://bungeeconnect.wordpress.com/2008/01/28/no-fee-for-live-bungee-powered-test-apps-during-beta/" mce_href="http://bungeeconnect.wordpress.com/2008/01/28/no-fee-for-live-bungee-powered-test-apps-during-beta/"&gt;no charge&lt;/A&gt;, branded however they want and with whatever features / cuts / modifications / extended they want - the WideLens code is released under a BSD licence (&lt;A href="http://bungeeconnect.wordpress.com/2008/02/18/extending-the-widelens-reference-app/" mce_href="http://bungeeconnect.wordpress.com/2008/02/18/extending-the-widelens-reference-app/"&gt;read more here&lt;/A&gt;).&lt;/P&gt;
&lt;P&gt;&lt;IMG height=218 alt=image src="http://bungeeconnect.files.wordpress.com/2008/02/image-thumb5.png?w=447&amp;amp;h=218" width=447 border=0 mce_src="http://bungeeconnect.files.wordpress.com/2008/02/image-thumb5.png?w=447&amp;amp;h=218"&gt;&lt;/P&gt;
&lt;P&gt;To get going with Bungee Connect and develop your own vision of what WideLens could do, sign up for your &lt;A href="http://www.bungeeconnect.com/?bl_link=started" mce_href="http://www.bungeeconnect.com/?bl_link=started"&gt;Bungee Connect account&lt;/A&gt;.&lt;/P&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40817" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/BungeeLabs/default.aspx">BungeeLabs</category><category domain="http://alexbarnett.net/blog/archive/tags/enterprise2.0/default.aspx">enterprise2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/Facebook/default.aspx">Facebook</category><category domain="http://alexbarnett.net/blog/archive/tags/Google/default.aspx">Google</category><category domain="http://alexbarnett.net/blog/archive/tags/Mashup/default.aspx">Mashup</category><category domain="http://alexbarnett.net/blog/archive/tags/platforms/default.aspx">platforms</category><category domain="http://alexbarnett.net/blog/archive/tags/REST/default.aspx">REST</category><category domain="http://alexbarnett.net/blog/archive/tags/SaaS/default.aspx">SaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/SOAP/default.aspx">SOAP</category><category domain="http://alexbarnett.net/blog/archive/tags/socialsoftware/default.aspx">socialsoftware</category><category domain="http://alexbarnett.net/blog/archive/tags/video/default.aspx">video</category><category domain="http://alexbarnett.net/blog/archive/tags/Web/default.aspx">Web</category><category domain="http://alexbarnett.net/blog/archive/tags/Web+2.0/default.aspx">Web 2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category></item><item><title>Time to Define "Platform as a Service" (or PaaS)</title><link>http://alexbarnett.net/blog/archive/2008/02/19/time-to-define-quot-platform-as-a-service-quot-or-paas.aspx</link><pubDate>Tue, 19 Feb 2008 09:27:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40786</guid><dc:creator>alexbarnett</dc:creator><slash:comments>3</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40786</wfw:comment><comments>http://alexbarnett.net/blog/archive/2008/02/19/time-to-define-quot-platform-as-a-service-quot-or-paas.aspx#comments</comments><description>&lt;P&gt;Before joining &lt;A href="http://bungeelabs.com/" mce_href="http://bungeelabs.com"&gt;Bungee Labs&lt;/A&gt; last year, I knew they were on to something big. I mean, really big.&lt;/P&gt;
&lt;P&gt;A big idea, an ambitious vision: to provide developers with end-to-end development, testing, deployment and hosting of sophisticated web applications as&amp;nbsp;a service &lt;EM&gt;delivered purely in the cloud.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;Since we announced our private beta back in May 2007, we've had over 1,500 developers sign up. In January alone we had over 400 developers kicking the tires - not just signing up and disappearing, but 400 returning developers, learning, building and deploying out increasingly sophisticated apps on a fast evolving developer platform, requiring no install &lt;EM&gt;of anything&lt;/EM&gt; on their machine - all through the browser.&lt;/P&gt;
&lt;P&gt;And since May 2007, the &lt;A href="http://alexbarnett.net/blog/archive/2008/01/13/8-trends-in-software-as-a-service-platforms.aspx" mce_href="http://alexbarnett.net/blog/archive/2008/01/13/8-trends-in-software-as-a-service-platforms.aspx"&gt;trend to delivering software as a service (SaaS)&lt;/A&gt; has been moving at terrific pace. &lt;A href="http://blog.programmableweb.com/2008/01/14/600-web-apis/" mce_href="http://blog.programmableweb.com/2008/01/14/600-web-apis/"&gt;New web APIs are being made available every month&lt;/A&gt; and new announcements by start-ups as well established big players are reinforcing and fueling the acceleration to the inevitable world of cloud computing.&lt;/P&gt;
&lt;P&gt;&lt;A class="" href="http://blogs.zdnet.com/Stewart/?p=756" mce_href="http://blogs.zdnet.com/Stewart/?p=756"&gt;As we&lt;/A&gt; &lt;A href="http://www.techcrunch.com/2008/02/18/bungee-connect-launches-ambitious-new-online-development-product/" mce_href="http://www.techcrunch.com/2008/02/18/bungee-connect-launches-ambitious-new-online-development-product/"&gt;announce our move&lt;/A&gt; from &lt;A href="http://blogs.zdnet.com/BTL/?p=8023" mce_href="http://blogs.zdnet.com/BTL/?p=8023"&gt;private to public beta today&lt;/A&gt;, we've also tried to articulate the new category of product and service we believe Bungee Connect is at the forefront of defining, the category of &lt;A href="http://blog.programmableweb.com/2008/02/19/platform-as-a-service-via-bungee-connect/" mce_href="http://blog.programmableweb.com/2008/02/19/platform-as-a-service-via-bungee-connect/"&gt;Platform as a Service&lt;/A&gt;, or PaaS, and our &lt;A href="http://www.readwriteweb.com/archives/bungee_launches_paas_for_building_web_apps_in_the_cloud.php" mce_href="http://www.readwriteweb.com/archives/bungee_launches_paas_for_building_web_apps_in_the_cloud.php"&gt;big bet is that PaaS is the next big thing&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;So what is a "Platform as a Service"?&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;In September 2006, Marc Andreessen posted his thought provoking "&lt;A href="http://blog.pmarca.com/2007/09/the-three-kinds.html" mce_href="http://blog.pmarca.com/2007/09/the-three-kinds.html"&gt;The three kinds of platforms you meet on the Internet&lt;/A&gt;" and it got a fair level attention from the web industry. And we took note. We thought what Marc was describing in his Level 3 definition where:&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;"A Level 3 platform's apps run inside the platform itself -- the platform provides the "runtime environment" within which the app's code runs.",&lt;/EM&gt; &lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;...was right, but &lt;EM&gt;only partly right&lt;/EM&gt;. Given Bungee Labs'&amp;nbsp;ambition and vision, we felt there was a lot more to&amp;nbsp;Marc's definition of the highest level definition of an "internet platform", a definition more holistic and comprehensive than a runtime.&lt;/P&gt;
&lt;P&gt;But we kept focused, kept working on what we were hearing our developers telling us we needed &lt;A class="" href="http://bungeeconnect.wordpress.com/2008/02/18/from-private-to-public-beta-it-takes-a-community-notes-from-the-pm/" mce_href="http://bungeeconnect.wordpress.com/2008/02/18/from-private-to-public-beta-it-takes-a-community-notes-from-the-pm/"&gt;to fix and improve on Bungee Connect&lt;/A&gt;, to give what developers are telling us what they really want - a Platform as a Service - to provide everything required in the lifecycle for the development&amp;nbsp;through hosting of full-on, sophisticated and highly interactive web apps, not just widgets.&lt;/P&gt;
&lt;P&gt;As we were readying for our next phase -our public beta - we thought&amp;nbsp;it would be a good time to put a&amp;nbsp;stake in the ground and actually define what we mean when we use the term Platform-as-a-service, and thereby describe the comprehensiveness what Bungee Connect has to offer.&lt;/P&gt;
&lt;P&gt;So early this morning, our CTO and Founder of Bungee Labs, Dave Mitchell &lt;A href="http://bungeeconnect.wordpress.com/2008/02/18/defining-platform-as-a-service-or-paas/" mce_href="http://bungeeconnect.wordpress.com/2008/02/18/defining-platform-as-a-service-or-paas/"&gt;posted a definition describing PaaS&lt;/A&gt; in concrete terms.&lt;/P&gt;
&lt;P&gt;What follows is&amp;nbsp;a summary of Dave's post, with a selection of my favorite "soundbites" and ideas, but I suggest you read the whole post for yourself - there's a fair amount to consider:&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;B&gt;1) &lt;/B&gt;&lt;B&gt;Develop, Test, Deploy, Host and Maintain on the Same Integrated Environment.&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"It’s time to stop developing “here” and running “there”. Today, most applications are coded in one environment (usually custom-built for that project by a developer), then tested in another, and redeployed to yet another for production...In a completely-realized PaaS, the entire software lifecycle is supported on the same computing environment, dramatically reducing costs of development and maintenance, time-to-market and project risk. A PaaS should let developers spend their time creating great software, rather than building environments and wrestling with configurations just to make their applications run — let alone testing, tuning and debugging them...Also, an end-to-end PaaS should provide a high productivity Integrated Development Environment (IDE) running on the actual target delivery platform, so that debugging and test scenarios run in the same environment as production deployment.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;2) &lt;/B&gt;&lt;B&gt;User Experience Without Compromise&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"A Platform-as-a-Service must deliver compelling user experiences, with all the richness and live interactivity that consumers have been conditioned to expect....Hiccups like software downloads or plug-in installations, browser dependencies and inconsistencies, or local executables break the web model, and are inherently less secure, less maintainable and less user-friendly. In order to be relevant and popular, PaaS must deliver the best user experience available on the web, comparable to or better than conventional approaches.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;3) &lt;/B&gt;&lt;B&gt;Built-in Scalability, Reliability, and Security&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"Developers should be free to build applications with the comfort that the security of customer data, network traffic, source code (intellectual property) and even server hardware is maintained automatically by the platform through-out application development and delivery."&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;4) &lt;/B&gt;&lt;B&gt;Built-in Integration with Web Services and Databases.&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"Applications need to leverage existing software investments in databases, and internal or external third party web services, requiring that the platform offer a wide variety of connectivity options."&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;5) &lt;/B&gt;&lt;B&gt;Support Collaboration&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"A PaaS must support both formal and on-demand collaboration throughout the entire software lifecycle (development, testing, documentation and operations), while maintaining security of source code and associated intellectual property."&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;6) &lt;/B&gt;&lt;B&gt;Deep Application Instrumentation&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;"With instrumentation, organizations can see exactly how users are using the application, the type of performance they are experiencing and any application crashes. This information can also be leveraged to create new business models where costs are tied to actual utilities, rather than flat-rate subscriptions or licenses."&lt;/EM&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Over the next couple of years we expect to be hearing a lot more about PaaS and how "Y announcement" by "X company" is now providing true a PaaS offering to businesses and developers.&lt;/P&gt;
&lt;P&gt;But saying you are&amp;nbsp;providing a Platform as a Service &lt;EM&gt;has to mean something&lt;/EM&gt;, and we think the above definition sets a high but reasonable standard&amp;nbsp;that must be met&amp;nbsp;for any company to claim they are providing a "platform-as-a-service' and legitimately describe themselves as a PaaS player.&lt;/P&gt;
&lt;P&gt;The amazing thing is, for me at least, is that&amp;nbsp;Bungee Connect is delivering all of the above, &lt;EM&gt;today.&lt;/EM&gt; From our point of view, delivering PaaS - the real deal - is not statement of Bungee's intent, it's a statement of fact. It's bold, but so is our vision. Yes, we've still a lot to do before we're commercially ready and we think that's coming soon, but so much is already there. &lt;A href="http://bungeeconnect.com/" mce_href="http://bungeeconnect.com/"&gt;Try it out&lt;/A&gt;.&lt;/P&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40786" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/Ajax/default.aspx">Ajax</category><category domain="http://alexbarnett.net/blog/archive/tags/BungeeLabs/default.aspx">BungeeLabs</category><category domain="http://alexbarnett.net/blog/archive/tags/community/default.aspx">community</category><category domain="http://alexbarnett.net/blog/archive/tags/Dev/default.aspx">Dev</category><category domain="http://alexbarnett.net/blog/archive/tags/Mashup/default.aspx">Mashup</category><category domain="http://alexbarnett.net/blog/archive/tags/PaaS/default.aspx">PaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/platforms/default.aspx">platforms</category><category domain="http://alexbarnett.net/blog/archive/tags/Programming/default.aspx">Programming</category><category domain="http://alexbarnett.net/blog/archive/tags/REST/default.aspx">REST</category><category domain="http://alexbarnett.net/blog/archive/tags/RIA/default.aspx">RIA</category><category domain="http://alexbarnett.net/blog/archive/tags/ROA/default.aspx">ROA</category><category domain="http://alexbarnett.net/blog/archive/tags/SaaS/default.aspx">SaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/SOAP/default.aspx">SOAP</category><category domain="http://alexbarnett.net/blog/archive/tags/Tech/default.aspx">Tech</category><category domain="http://alexbarnett.net/blog/archive/tags/trends/default.aspx">trends</category><category domain="http://alexbarnett.net/blog/archive/tags/Web/default.aspx">Web</category><category domain="http://alexbarnett.net/blog/archive/tags/Web+2.0/default.aspx">Web 2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category><category domain="http://alexbarnett.net/blog/archive/tags/WOA/default.aspx">WOA</category></item><item><title>8 Trends in Software as a Service Platforms</title><link>http://alexbarnett.net/blog/archive/2008/01/13/8-trends-in-software-as-a-service-platforms.aspx</link><pubDate>Sun, 13 Jan 2008 17:40:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40568</guid><dc:creator>alexbarnett</dc:creator><slash:comments>9</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40568</wfw:comment><comments>http://alexbarnett.net/blog/archive/2008/01/13/8-trends-in-software-as-a-service-platforms.aspx#comments</comments><description>&lt;p&gt;To kick off the new year, I presented to around 40 or 50 members of Utah Technology Council (&lt;a href="http://www.uita.org" mce_href="http://www.uita.org"&gt;UTC&lt;/a&gt;) last week. The title of the topic they asked me to speak about was "Trends in Software as a Service Platforms". I searched around for some ideas and came across two recent posts predicting trends in SaaS for 2008, one by Phil Wainewright "&lt;a href="http://blogs.zdnet.com/SAAS/?p=432" mce_href="http://blogs.zdnet.com/SAAS/?p=432"&gt;Eight Reasons SaaS Will Surge in 2008&lt;/a&gt;" and Jeff Kaplan's post "&lt;a href="http://thinkitservices.blogspot.com/2007/12/top-ten-reasons-why-on-demand-services.html" mce_href="http://thinkitservices.blogspot.com/2007/12/top-ten-reasons-why-on-demand-services.html"&gt;Top Ten Reasons Why On-Demand Services in 2008&lt;/a&gt;". I decided to borrow liberally from these (thanks Phil and Jeff) and mash these two together (along with a&amp;nbsp;couple of thoughts of my own) and present &lt;b&gt;"8 Trends in Software as a Service Platforms"&lt;/b&gt; to an audience made up of CTOs and VPs of engineering and development for software companies in the Utah area.&lt;/p&gt;
&lt;p&gt;In preparation for the presentation, my boss (&lt;a href="http://www.youtube.com/watch?v=slZ7PO6nlSg&amp;amp;feature=related" mce_href="http://www.youtube.com/watch?v=slZ7PO6nlSg&amp;amp;feature=related"&gt;Martin Plaehn&lt;/a&gt;) at &lt;a href="http://www.bungeelabs.com" mce_href="http://www.bungeelabs.com"&gt;Bungee Labs&lt;/a&gt; suggested I write up my presentation as notes blog them afterward, so here they are.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;8 Trends in Software as a Service Platforms&lt;/b&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li&gt;&lt;b&gt;SaaS is just part of the web mega-trend&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Mainstream opinion says “Yes” to SaaS&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Software vendors stampede into SaaS&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;All is being virtualized&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Explosion of Web APIs &lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Economic factors favor SaaS&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;Enterprise and SMB IT embraces SaaS&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;SaaS platforms proliferate (PaaS)&lt;/b&gt;&lt;/li&gt;&lt;/ol&gt;
&lt;p&gt;&lt;b&gt;1. SaaS is just part of the web mega-trend&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;Most of us have witnessed and many of us have been a part of the transformation in the way goods and services have been digitized, virtualized, delivered and consumed. Software, the data behind that software and the functionality that software provides is no different - software is subject to the very same transformational forces. 
&lt;/p&gt;&lt;p&gt;Just think about how even a class of product that is &lt;i&gt;natively&lt;/i&gt; digital - such as software - has been transformed in the way it is delivered and consumed. For prosperity's sake, I've still got a few of those &lt;a href="http://oldcomputers.net/zx81.html" class="" mce_href="http://oldcomputers.net/zx81.html"&gt;ZX81&lt;/a&gt; software cassettes stashed away somewhere, gathering dust, looking ever more antiquated with each passing year. How will today's mode of software delivery and use look to us in a few years from now? 
&lt;/p&gt;&lt;p&gt;The web wants to connect things, and that's interesting. But connecting and interacting with "live" data, information and remote functionality make things more interesting. 
&lt;/p&gt;&lt;p&gt;At the fundamental level, the web connects things. It connects people to people, businesses to businesses, and people to businesses. Since the early 90's, the web has enabled the connection of so many things to so many other things at an ever accelerating rate, and yet we crave even more connectivity. But we increasingly also want the ability to &lt;i&gt;interact&lt;/i&gt; with those things. 
&lt;/p&gt;&lt;p&gt;And it is the nature of these connected things that have changed since the early internet. The early web was good at connecting to static views of information and accessing limited and rigid functional services, very much a read-only mode. Then, as we learned a) the ability to read more dynamic-type information - at least regularly updated, and b) access richer remote functionality, we created whole new opportunities for ourselves. Next, we grew our ability read &lt;i&gt;and &lt;/i&gt;write against dynamic, near real-time data and information and to &lt;i&gt;program&lt;/i&gt; against remote functionality to create a new class of web applications leveraging those capabilities - and hence a new order of business and experiential opportunities have emerged. Some label this as "Web 2.0". 
&lt;/p&gt;&lt;p&gt;At its essence, it is the "liveness" of these real-time read-write data, information and functional sources available &lt;i&gt;as "always on" services &lt;/i&gt;and the increasing ease to connect to, interact with - specifically &lt;i&gt;change&lt;/i&gt; those resources available as &lt;i&gt;live, programmable services&lt;/i&gt; that allows us to create new value out of those resources, opening up brand new market opportunities for businesses and the compelling, rich "live" end-user experiences of tomorrow. 
&lt;/p&gt;&lt;p&gt;&lt;b&gt;2. Mainstream opinion says “Yes” to SaaS&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;Not surprisingly, Wall Street loves the the predictability of subscription services. It's good for cash flow, forecasting and business planning. 
&lt;/p&gt;&lt;p&gt;The venture firms also relish the opportunities that are opening up in a software as services-oriented economy. The ability to circumnavigate the incumbent software players with new disruptive technologies and propositions that are significantly easier to try and access for prospective customers compared to traditional software evaluation, along with usage and subscription-based business models verses the old licensing model makes investing in services-based software companies very compelling propositions from the venture firms' point of view. We should also see healthy M&amp;amp;A activity based on these similar opportunities in the coming year. 
&lt;/p&gt;&lt;p&gt;And then there's the trend for offshore / IT business process outsourcing. These providers will surely get in the game and make their plays through investments in and acquisitions of SaaS vendors that align well with their current core businesses. 
&lt;/p&gt;&lt;p&gt;Add to that the excitement we're reading about the SaaS space from the IT Analysts, journalists and bloggers, plus the new book by Nick Carr (author of “IT Doesn’t Matter”) -&amp;nbsp; delivered by Amazon to me last week: “&lt;a href="http://www.amazon.com/exec/obidos/ASIN/0393062287" mce_href="http://www.amazon.com/exec/obidos/ASIN/0393062287"&gt;The Big Switch: Rewiring the World, from Edison to Google&lt;/a&gt;”. I think there's little doubt Carr's excellent analysis of the computing industry as an analogy to the electricity industry's shift to a utility model will be on business bestseller list for much of 2008. His messages resonates with corporate executives and end-users agree with him: 
&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;IT is a needless hassle, 
&lt;/li&gt;&lt;li&gt;it should be as easy as electricity and 
&lt;/li&gt;&lt;li&gt;be as reliable as a utility&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;&lt;b&gt;3. Software vendors stampede into SaaS&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;The Big Software Players are following the early SaaS successes 
&lt;/p&gt;&lt;p&gt;CRM as a case in point. If you've been following the CRM software market, you'll know about the noises Oracle-Siebel, SAP and Microsoft started to make in the 2007 about what they are are lining up for the 2008 in terms of CRM as a service. Their efforts to emulate &lt;a href="http://www.salesforce.com/" mce_href="http://www.salesforce.com/"&gt;Salesforce.com&lt;/a&gt;'s success delivering CRM as SaaS will be key strategic bets from the incumbents' point of view - and loud, price and functionally competitive propositions from the point of view of their existing and prospective customers. 
&lt;/p&gt;&lt;p&gt;CRM is just one of the multiple horizontal solution categories to transform from on-premise with traditional licensing model to a service-based delivery and subscription-based revenue model. ERP, supply chain, e-commerce, HR and many more...the horizontal solution list goes on. And then there are the vertical solution players... 
&lt;/p&gt;&lt;p&gt;Here's another data point to consider regarding the move by traditional software vendors to a SaaS model: 
&lt;/p&gt;&lt;blockquote&gt;
&lt;p&gt;&lt;i&gt;“15-20% of application ISVs have already either begun new skunk works initiatives or gained access to SaaS assets and development experience through M&amp;amp;A activity”&lt;/i&gt; 
&lt;/p&gt;&lt;p&gt;(Source: &lt;a href="http://www.saugatech.com/researchbytopic.htm" mce_href="http://www.saugatech.com/researchbytopic.htm"&gt;Key Trends in SaaS: 2008 and Beyond, Saugatuck Technology&lt;/a&gt;)&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;&lt;b&gt;4. All is being virtualized&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;Virtualization is a technology trend. 
&lt;/p&gt;&lt;p&gt;Virtualization enables hardware as a service. The demand for virtual machines met by &lt;a href="http://en.wikipedia.org/wiki/Hypervisor" mce_href="http://en.wikipedia.org/wiki/Hypervisor"&gt;hypervisor software&lt;/a&gt; (VMWare, &lt;a href="http://en.wikipedia.org/wiki/Xen" mce_href="http://en.wikipedia.org/wiki/Xen"&gt;Xen&lt;/a&gt;, Hyper-V) and the success of &lt;a href="http://www.amazon.com/gp/browse.html?node=201590011" mce_href="http://www.amazon.com/gp/browse.html?node=201590011"&gt;Amazon's Elastic Compute Cloud (EC2)&lt;/a&gt; in the last couple of years point to a continuation of further virtualization of applications and hardware. Virtualization is accelerating the move from traditional on-premise software to services. 
&lt;/p&gt;&lt;p&gt;Virtualization is a business trend. 
&lt;/p&gt;&lt;p&gt;We continue to become a mobile workforce. The younger entrants into the workforce in service-oriented economies expect and want to be always connected. It's very hard work, if not impossible to get your traditional on-premise applications and centralized servers sitting behind a firewall to serve today's mobile workers. SaaS and managed services meet the needs square on. 
&lt;/p&gt;&lt;p&gt;&lt;b&gt;5. The explosion of Web APIs is upon us&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;According to ProgrammableWeb.com, there are 559 commercial and public APIs available today, most of these are new and there are plenty more to come. How many will we see go live this year? And how many private web APIs are there and will be developed and consumed in the coming year? 
&lt;/p&gt;&lt;p&gt;&lt;img src="http://farm3.static.flickr.com/2134/2189399441_5ae791eaf6_o.jpg" mce_src="http://farm3.static.flickr.com/2134/2189399441_5ae791eaf6_o.jpg"&gt; 
&lt;/p&gt;&lt;p&gt;&lt;img src="http://farm3.static.flickr.com/2253/2190186356_a41ed85333.jpg" mce_src="http://farm3.static.flickr.com/2253/2190186356_a41ed85333.jpg"&gt; 
&lt;/p&gt;&lt;p&gt;&lt;img src="http://www.programmableweb.com/images/logo2.png" alt="ProgrammableWeb" mce_src="http://www.programmableweb.com/images/logo2.png" width="109" height="41"&gt;&lt;/p&gt;
&lt;p&gt;Data from &lt;a href="http://www.programmableweb.com/scorecard" mce_href="http://www.programmableweb.com/scorecard"&gt;ProgrammableWeb.com&lt;/a&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;6. Economic factors favor SaaS&lt;/b&gt; 
&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;On-premise software requires upfront capital investments 
&lt;/li&gt;&lt;li&gt;To lower costs, many companies hold back on their capital investments to mitigate their risks, especially in recessions 
&lt;/li&gt;&lt;li&gt;Adopting on-demand services on a pay-as-you-go basis will be a perfect sourcing strategy for businesses seeking greater cost-controls and flexibility – the utility model&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;All well and good, but the real economic value of SaaS is that fact that it &lt;i&gt;unleashes new value of previously isolated data silos and functionality&lt;/i&gt;.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;7. Enterprise and SMB embraces SaaS&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;When it comes to IT, who doesn't like 
&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;Low-maintenance? 
&lt;/li&gt;&lt;li&gt;Low cost? 
&lt;/li&gt;&lt;li&gt;Low-resource profile?&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;IT and business folk like these things, and externally delivered SaaS applications deliver these benefits. 
&lt;/p&gt;&lt;p&gt;&lt;b&gt;8. SaaS platforms proliferate (PaaS)&lt;/b&gt; 
&lt;/p&gt;&lt;p&gt;The more mainstream SaaS becomes the more the large vendors will be forced to offer effective platforms for ISVs,&amp;nbsp; enterprises and SMBs. 
&lt;/p&gt;&lt;p&gt;If the move by the software vendors from traditional on-premise software to a services model is to be successful, they will need to provide programmable interfaces - not just end-user interfaces - to their services for their customers. Customers need and want the ability to access, intergrate and create new value out of live, &lt;i&gt;programmable&lt;/i&gt; data, information and functionality living in the cloud. And in turn these same customers will want their custom-developed composite applications and integrated data available as &lt;i&gt;programmable services&lt;/i&gt; - yet more APIs. 
&lt;/p&gt;&lt;p&gt;Customers want to unleash new value of previously isolated data silos and functionality through the development of their own applications programmed against those resources. And in turn these same customers will want their own custom-developed composite applications and newly integrated data available &lt;i&gt;as end-user interfaces and as programmable services&lt;/i&gt; - yet more APIs. These customer needs will drive the software market to provide platforms to provide businesses and developers with with end-to-end: 
&lt;/p&gt;&lt;ul&gt;
&lt;li&gt;programmable services and data integration 
&lt;/li&gt;&lt;li&gt;application development, testing and collaboration tools 
&lt;/li&gt;&lt;li&gt;deployment and scalable delivery&lt;/li&gt;&lt;/ul&gt;
&lt;p&gt;...all &lt;u&gt;as a service &lt;/u&gt;with &lt;u&gt;a utility model.&lt;/u&gt; 
&lt;/p&gt;&lt;p&gt;(hey...I needed to mentioned &lt;a href="http://www.bungeeconnect.com/" class="" mce_href="http://www.bungeeconnect.com/"&gt;Bungee Connect&lt;/a&gt; just the once ;-).&lt;/p&gt;
&lt;p&gt;2008 will mark a the proliferation of such offerings as "platforms as services" (or PaaS) through 2009, where then the consolidation will begin. Interesting SaaS and PaaS times ahead.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Update 2/20/2008&lt;/b&gt;: see &lt;a href="http://alexbarnett.net/blog/archive/2008/02/19/time-to-define-quot-platform-as-a-service-quot-or-paas.aspx" class="" mce_href="http://alexbarnett.net/blog/archive/2008/02/19/time-to-define-quot-platform-as-a-service-quot-or-paas.aspx"&gt;"Time to Define "Platform as as Service" (PaaS)&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;-&lt;/p&gt;
&lt;p&gt;The presentation seemed to go down pretty well and we had lots of interesting discussion throughtout. One of the topics we discussed was data security in a SaaS world. Don Kleinschnitz (VP, Development at &lt;a href="http://www.symantec.com" class="" mce_href="http://www.symantec.com"&gt;Symantec&lt;/a&gt;) followed up with a mail linking to &lt;a href="http://www.donondata.blogspot.com/" class="" mce_href="http://www.donondata.blogspot.com/"&gt;his blog&lt;/a&gt; covering Security 2.0 topics.&lt;/p&gt;
&lt;p&gt;Again - thanks to &lt;a href="http://blogs.zdnet.com/SAAS/" class="" mce_href="http://blogs.zdnet.com/SAAS/"&gt;Phil Wainewright&lt;/a&gt; and &lt;a href="http://thinkitservices.blogspot.com" class="" mce_href="http://thinkitservices.blogspot.com"&gt;Jeff Kaplan&lt;/a&gt; for their post and to Martin for suggesting I blog this.&lt;/p&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40568" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/2008/default.aspx">2008</category><category domain="http://alexbarnett.net/blog/archive/tags/Amazon/default.aspx">Amazon</category><category domain="http://alexbarnett.net/blog/archive/tags/APIs/default.aspx">APIs</category><category domain="http://alexbarnett.net/blog/archive/tags/BungeeLabs/default.aspx">BungeeLabs</category><category domain="http://alexbarnett.net/blog/archive/tags/CRM/default.aspx">CRM</category><category domain="http://alexbarnett.net/blog/archive/tags/Data/default.aspx">Data</category><category domain="http://alexbarnett.net/blog/archive/tags/Dev/default.aspx">Dev</category><category domain="http://alexbarnett.net/blog/archive/tags/Internet/default.aspx">Internet</category><category domain="http://alexbarnett.net/blog/archive/tags/Mashup/default.aspx">Mashup</category><category domain="http://alexbarnett.net/blog/archive/tags/Microsoft/default.aspx">Microsoft</category><category domain="http://alexbarnett.net/blog/archive/tags/PaaS/default.aspx">PaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/platforms/default.aspx">platforms</category><category domain="http://alexbarnett.net/blog/archive/tags/predictions/default.aspx">predictions</category><category domain="http://alexbarnett.net/blog/archive/tags/ROA/default.aspx">ROA</category><category domain="http://alexbarnett.net/blog/archive/tags/SaaS/default.aspx">SaaS</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/trends/default.aspx">trends</category><category domain="http://alexbarnett.net/blog/archive/tags/Utah/default.aspx">Utah</category><category domain="http://alexbarnett.net/blog/archive/tags/Web+2.0/default.aspx">Web 2.0</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category></item></channel></rss>