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<?xml-stylesheet type="text/xsl" href="http://alexbarnett.net/blog/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Alex Barnett blog : silverlight</title><link>http://alexbarnett.net/blog/archive/tags/silverlight/default.aspx</link><description>Tags: silverlight</description><dc:language>en</dc:language><generator>CommunityServer 2007 (Build: 20416.853)</generator><item><title>Social Clouds, XML 10 Years Old, and Honourable Mentions</title><link>http://alexbarnett.net/blog/archive/2008/02/12/social-clouds-xml-10-years-old-and-honourable-mentions.aspx</link><pubDate>Tue, 12 Feb 2008 13:51:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40771</guid><dc:creator>alexbarnett</dc:creator><slash:comments>0</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40771</wfw:comment><comments>http://alexbarnett.net/blog/archive/2008/02/12/social-clouds-xml-10-years-old-and-honourable-mentions.aspx#comments</comments><description>&lt;P&gt;&lt;STRONG&gt;The Social Cloud&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Kevin Marks is a software engineer at Google, was principal engineer for Technorati and one of the founders of &lt;A href="http://microformats.org/"&gt;Microformats&lt;/A&gt;. In &lt;A href="http://epeus.blogspot.com/2008/02/social-cloud.html"&gt;this video&lt;/A&gt; Kevin talks about the big picture re: the phenomenon of online social networks in a presentation called &lt;A href="http://epeus.blogspot.com/2008/02/social-cloud.html"&gt;The Social Cloud&lt;/A&gt;. Great backgrounder to the topic. More Lift &lt;A href="http://www.nouvo.ch/liftvideo"&gt;videos here&lt;/A&gt;.&lt;/P&gt;&lt;EMBED src=http://www.nouvo.ch/lift/media/2008/mediaplayer.swf width=500 height=280 type=application/x-shockwave-flash mce_src="http://www.nouvo.ch/lift/media/2008/mediaplayer.swf" flashvars="width=500&amp;amp;height=280&amp;amp;overstretch=fit&amp;amp;file=http://www.tsr.ch/xobix_media/tsr/nouvolift/2008/conferences/kevin_marks.flv&amp;amp;logo=http://www.nouvo.ch/lift/media/2008/logonouvo.png&amp;amp;link=http://www.nouvo.ch/liftℑ=http://www.tsr.ch/http://www.tsr.ch/xobix_media/tsr/nouvolift/2008/conferences/kevin_marks.jpg" allowfullscreen="true" allowscriptaccess="always"&gt;&lt;/EMBED&gt; 
&lt;P&gt;&lt;STRONG&gt;My Open ID?&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Chris Brogen asked &lt;A href="http://chrisbrogan.com/question-about-openid/"&gt;Question about OpenID&lt;/A&gt;:&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;"I’ve chosen to use the Wordpress.com installation of OpenID. I tied it to my Wordpress.com account and have so far used it in only two places. I’m thinking that every time I offer up an OpenID, I’ll point to that one. So far so good, right? ( To get up to speed on OpenID, &lt;/EM&gt;&lt;A href="http://openid.net/"&gt;&lt;EM&gt;go here&lt;/EM&gt;&lt;/A&gt;&lt;EM&gt;). &lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;What happens if Wordpress.com folds? What happens if they change their mind and start charging me, or I leave them for someone else, or whatever?"&lt;/EM&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;Good question, to which you'll find multiple useful answers provided in the &lt;A href="http://chrisbrogan.com/question-about-openid/#comments"&gt;post's comments&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Semantic web enablement&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;The XML spec first public draft was November '96, the final release as a 1.0 was Feb 1998. XML was ten years old Feb 10, 2008. Tim Bray provides a history of the people involved and the events leading up to the birth of XML in his &lt;A href="http://www.tbray.org/ongoing/When/200x/2008/02/10/XML-People"&gt;XML People&lt;/A&gt;.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Semantic news discovery&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="http://www.silobreaker.com/"&gt;Silobreaker&lt;/A&gt; &lt;EM&gt;"provides relevance by looking at the data it finds like a person does. It recognises people, companies, topics, places and keywords; understands how they relate to each other in the news flow, and puts them in context for the user."&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;I need to play more to find out how useable / useful this service is, but I like the idea.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Honourable mention&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="http://www.redmonk.com/cote/2008/02/09/ria-weekly-06-whats-behind-code-behind-javafx-with-adobe-tools-microsoftyahoo-and-other-acquisitions/"&gt;RIA Weekly #06 - What’s Behind Code-Behind, JavaFX with Adobe tools, Microsoft/Yahoo!, and other acquisitions&lt;/A&gt;. The &lt;A href="http://www.redmonk.com/"&gt;Redmonk&lt;/A&gt; podcast with &lt;A href="http://redmonk.com/cote/"&gt;Michael Coté&lt;/A&gt; and &lt;A href="http://blog.digitalbackcountry.com/"&gt;Ryan Stewart&lt;/A&gt; (Adobe). Topics include &lt;A href="http://ajaxian.com/archives/kevin-lynch-promoted-to-become-adobe-cto"&gt;Kevin Lynch as new Adobe CTO&lt;/A&gt;, &lt;A href="http://www.sun.com/software/javafx/index.jsp"&gt;JavaFX&lt;/A&gt; vs. &lt;A href="http://silverlight.net/"&gt;Silverlight&lt;/A&gt; vs. &lt;A href="http://labs.adobe.com/technologies/air/"&gt;Air&lt;/A&gt;, code-behind annoyance, Google's &lt;A href="http://code.google.com/android/"&gt;Android&lt;/A&gt;, and the &lt;A href="http://blogs.zdnet.com/open-source/?p=1892"&gt;Oracle / BEA deal&lt;/A&gt;. I get an honourable mention on the show.&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Random but good&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;Visual Music Instruments - via &lt;A href="http://kk.org/ct2/2008/02/visual-music-instruments.php"&gt;Kevin Kelly&lt;/A&gt;. No manual required, but it would probably help.&lt;/P&gt;&lt;EMBED src=http://www.youtube.com/v/KIDFuQCIvRU&amp;amp;rel=1 width=425 height=355 type=application/x-shockwave-flash wmode="transparent"&gt;&lt;/EMBED&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40771" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/Adobe/default.aspx">Adobe</category><category domain="http://alexbarnett.net/blog/archive/tags/identity/default.aspx">identity</category><category domain="http://alexbarnett.net/blog/archive/tags/microformats/default.aspx">microformats</category><category domain="http://alexbarnett.net/blog/archive/tags/OpenID/default.aspx">OpenID</category><category domain="http://alexbarnett.net/blog/archive/tags/Oracle/default.aspx">Oracle</category><category domain="http://alexbarnett.net/blog/archive/tags/redmonk/default.aspx">redmonk</category><category domain="http://alexbarnett.net/blog/archive/tags/RIA/default.aspx">RIA</category><category domain="http://alexbarnett.net/blog/archive/tags/semanticweb/default.aspx">semanticweb</category><category domain="http://alexbarnett.net/blog/archive/tags/silverlight/default.aspx">silverlight</category><category domain="http://alexbarnett.net/blog/archive/tags/socialnetworking/default.aspx">socialnetworking</category><category domain="http://alexbarnett.net/blog/archive/tags/socialsoftware/default.aspx">socialsoftware</category><category domain="http://alexbarnett.net/blog/archive/tags/XML/default.aspx">XML</category></item><item><title>The Web Standards Fluster Cuck</title><link>http://alexbarnett.net/blog/archive/2007/08/13/the-web-standards-fluster-cuck.aspx</link><pubDate>Tue, 14 Aug 2007 00:58:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40346</guid><dc:creator>alexbarnett</dc:creator><slash:comments>2</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40346</wfw:comment><comments>http://alexbarnett.net/blog/archive/2007/08/13/the-web-standards-fluster-cuck.aspx#comments</comments><description>&lt;P mce_keep="true"&gt;Clucking bell, Molly Holzshlag really has kicked the web standards&amp;nbsp;beehive with&amp;nbsp;a blog&amp;nbsp;post expressing her great discontent with the &lt;A class="" href="http://www.w3.org/" mce_href="http://www.w3.org/"&gt;W3C&lt;/A&gt; and &lt;A class="" href="http://www.webstandards.org/" mce_href="http://www.webstandards.org/"&gt;WaSP&lt;/A&gt;.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Ridiculously Inadequate Backgrounder&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;Now, before you head off and read the post and the 60+ comments, here's a bit of background on why I find this post of interest (and rather depressing):&lt;/P&gt;
&lt;P mce_keep="true"&gt;I've been following Molly's work for a while now. She first came &lt;A class="" href="http://blogs.msdn.com/alexbarn/archive/2005/07/21/441464.aspx" mce_href="http://blogs.msdn.com/alexbarn/archive/2005/07/21/441464.aspx"&gt;on to my radar&lt;/A&gt; when &lt;A class="" href="http://www.molly.com/2005/07/21/meeting-microsoft/" mce_href="http://www.molly.com/2005/07/21/meeting-microsoft/"&gt;after providing&lt;/A&gt; an update on the progress made between the Microsoft IE, VS and .NET teams and the Web Standards Project (&lt;A class="" href="http://www.webstandards.org/" mce_href="http://www.webstandards.org/"&gt;WaSP&lt;/A&gt;). That was in 2005. Then in January 2007,&amp;nbsp;&lt;A class="" href="http://alexbarnett.net/blog/archive/2007/01/30/The-Molly-and-IE-story-keeps-getting-better.aspx" mce_href="http://alexbarnett.net/blog/archive/2007/01/30/The-Molly-and-IE-story-keeps-getting-better.aspx"&gt;I noted&lt;/A&gt; Molly's announcement that&amp;nbsp;she had left WASP&amp;nbsp;to &lt;A href="http://blogs.msdn.com/ie/archive/2007/01/30/working-together-for-a-better-web.aspx"&gt;join the IE team&lt;/A&gt; on a contract basis to work on standards and interoperability issues. &lt;A class="" href="http://alexbarnett.net/blog/archive/2007/01/30/The-Molly-and-IE-story-keeps-getting-better.aspx" mce_href="http://alexbarnett.net/blog/archive/2007/01/30/The-Molly-and-IE-story-keeps-getting-better.aspx"&gt;I was pleased&lt;/A&gt; to see the IE team was making a real effort.&lt;/P&gt;
&lt;P mce_keep="true"&gt;Entirely seperately, but not entirely, in October of 2006 Tim Berners-Lee &lt;A class="" href="http://dig.csail.mit.edu/breadcrumbs/node/166" mce_href="http://dig.csail.mit.edu/breadcrumbs/node/166"&gt;called for the reinvention of HTML&lt;/A&gt;. His call to action&amp;nbsp;caused a bit of &lt;A class="" href="http://alexbarnett.net/blog/archive/2006/10/27/So-we-want-to-reinvent-HTML.-Now-What_3F00_.aspx" mce_href="http://alexbarnett.net/blog/archive/2006/10/27/So-we-want-to-reinvent-HTML.-Now-What_3F00_.aspx"&gt;a hoo-ha at the time&lt;/A&gt;. What's that got to do with Molly? Well, as noted, some of the &lt;A class="" href="http://www.w3.org/QA/2006/10/reinventing_html_discuss.html" mce_href="http://www.w3.org/QA/2006/10/reinventing_html_discuss.html"&gt;reactions&lt;/A&gt; to&amp;nbsp;TBL's post varied from &lt;A href="http://www.snellspace.com/wp/?p=501"&gt;skepticism&lt;/A&gt;, to '&lt;A href="http://www.ericri.com/et/blog/2006/10/w3cs-html-planning-gets-boot-reboot.aspx"&gt;About time!&lt;/A&gt;'&amp;nbsp;- and here's the connection with Molly's latest post&amp;nbsp;- to&amp;nbsp; &lt;A href="http://theryanking.com/blog/archives/2006/10/27/new-html-working-group/"&gt;what role&lt;/A&gt; the &lt;A href="http://whatwg.org/"&gt;WHATWG&lt;/A&gt;&amp;nbsp;will play in what presumably&amp;nbsp;could&amp;nbsp;be a competing effort to the &lt;A href="http://whatwg.org/specs/web-apps/current-work/#html5"&gt;HTML 5 (or XHTML5) spec in progress&lt;/A&gt;&amp;nbsp;at the time.&amp;nbsp;However, I was pleased to hear TBL's public calling for progress and hoped we might see some of&amp;nbsp;this progrss&amp;nbsp;after &lt;A class="" href="http://www.w3.org/TR/html4/" mce_href="http://www.w3.org/TR/html4/"&gt;HTML's 8-year stagnation&lt;/A&gt;. Then in July 2007, we had the news that HTML5 was being &lt;A class="" href="http://www.webforefront.com/archives/2007/07/html_5.html" mce_href="http://www.webforefront.com/archives/2007/07/html_5.html"&gt;considered by the W3C&lt;/A&gt;.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Confused? You should be.&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;So&amp;nbsp;after&amp;nbsp;my ridiculously inadequate backgrounder, you can now go ahead and read Molly's &lt;A class="" href="http://www.molly.com/2007/08/11/dear-w3c-dear-wasp" mce_href="http://www.molly.com/2007/08/11/dear-w3c-dear-wasp"&gt;post&lt;/A&gt;, along with the contributions be&amp;nbsp;the&amp;nbsp;cast&amp;nbsp;of&amp;nbsp;characters (&lt;A class="" href="http://www.molly.com/2007/08/11/dear-w3c-dear-wasp/#comments" mce_href="http://www.molly.com/2007/08/11/dear-w3c-dear-wasp/#comments"&gt;the commenters&lt;/A&gt;), some of whom are&amp;nbsp;affiliated with various competing factions wrestling with the future of web&amp;nbsp;standards and HTML, who&amp;nbsp;somehow manage to converge&amp;nbsp;the various threads&amp;nbsp;(now including &lt;A class="" href="http://weblogs.macromedia.com/jd/archives/2007/08/fear_of_air.cfm" mce_href="http://weblogs.macromedia.com/jd/archives/2007/08/fear_of_air.cfm"&gt;a Fear of Air&lt;/A&gt;, the &lt;A class="" href="http://kilianvalkhof.com/2007/web/html5-improving-the-webwhen-its-done/" mce_href="http://kilianvalkhof.com/2007/web/html5-improving-the-webwhen-its-done/"&gt;Semantic Web&lt;/A&gt;, microformats, Silverlight, &lt;A class="" href="http://www.oreillynet.com/xml/blog/2007/07/wheres_xml_going.html" mce_href="http://www.oreillynet.com/xml/blog/2007/07/wheres_xml_going.html"&gt;XML&lt;/A&gt;, &lt;A class="" href="http://manwithnoblog.com/2007/08/12/are-we-becoming-complacent/" mce_href="http://manwithnoblog.com/2007/08/12/are-we-becoming-complacent/"&gt;community&lt;/A&gt;, accessibility, &lt;A class="" href="http://oatmealstout.wordpress.com/2007/08/13/what-does-the-web-standards-project-do/" mce_href="http://oatmealstout.wordpress.com/2007/08/13/what-does-the-web-standards-project-do/"&gt;transparency&lt;/A&gt;&amp;nbsp;and who-knows-what-else)&amp;nbsp;into what looks like a complete political mess (read: fluster cuck).&lt;/P&gt;
&lt;P mce_keep="true"&gt;Yes, it is&amp;nbsp;depressing,, but such is the business of web standards agreement.&amp;nbsp;A messy business indeed...There's even a&amp;nbsp;YouTube video covering the drama - &lt;A class="" href="http://www.youtube.com/watch?v=BRG5VNNUq_E" mce_href="http://www.youtube.com/watch?v=BRG5VNNUq_E"&gt;HTML5 trailer - Find your Hero&lt;/A&gt;.&lt;/P&gt;
&lt;P mce_keep="true"&gt;-&lt;/P&gt;
&lt;P mce_keep="true"&gt;Thanks to &lt;A class="" href="http://vanderwal.net/random/index.php" mce_href="http://vanderwal.net/random/index.php"&gt;Thomas Vander Wal&lt;/A&gt; for the link to Molly's post.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;A title="Bookmark using any bookmark manager!" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&amp;amp;pub=alexbarnett&amp;amp;url='+encodeURIComponent(location.href)+'&amp;amp;title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100'); return false;" href="http://www.addthis.com/bookmark.php" target=_blank mce_href="http://www.addthis.com/bookmark.php"&gt;&lt;IMG height=16 alt="AddThis Social Bookmark Button" src="http://s9.addthis.com/button1-bm.gif" width=125 border=0 mce_src="http://s9.addthis.com/button1-bm.gif"&gt;&lt;/A&gt;&amp;nbsp;&lt;/P&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40346" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/.NET/default.aspx">.NET</category><category domain="http://alexbarnett.net/blog/archive/tags/Adobe/default.aspx">Adobe</category><category domain="http://alexbarnett.net/blog/archive/tags/Apollo/default.aspx">Apollo</category><category domain="http://alexbarnett.net/blog/archive/tags/community/default.aspx">community</category><category domain="http://alexbarnett.net/blog/archive/tags/crap/default.aspx">crap</category><category domain="http://alexbarnett.net/blog/archive/tags/HTML/default.aspx">HTML</category><category domain="http://alexbarnett.net/blog/archive/tags/HTML5/default.aspx">HTML5</category><category domain="http://alexbarnett.net/blog/archive/tags/IE/default.aspx">IE</category><category domain="http://alexbarnett.net/blog/archive/tags/Internet/default.aspx">Internet</category><category domain="http://alexbarnett.net/blog/archive/tags/microformats/default.aspx">microformats</category><category domain="http://alexbarnett.net/blog/archive/tags/Programming/default.aspx">Programming</category><category domain="http://alexbarnett.net/blog/archive/tags/semanticweb/default.aspx">semanticweb</category><category domain="http://alexbarnett.net/blog/archive/tags/silverlight/default.aspx">silverlight</category><category domain="http://alexbarnett.net/blog/archive/tags/VisualStudio/default.aspx">VisualStudio</category><category domain="http://alexbarnett.net/blog/archive/tags/Web/default.aspx">Web</category><category domain="http://alexbarnett.net/blog/archive/tags/XML/default.aspx">XML</category></item><item><title>Salesforce - Marc Benioff keynote</title><link>http://alexbarnett.net/blog/archive/2007/05/21/salesforce-marc-benioff-keynote.aspx</link><pubDate>Mon, 21 May 2007 17:43:00 GMT</pubDate><guid isPermaLink="false">0a97a1d1-9921-457b-8bd7-ce5530d7bd45:40110</guid><dc:creator>alexbarnett</dc:creator><slash:comments>3</slash:comments><wfw:comment xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://alexbarnett.net/blog/commentapi.aspx?PostID=40110</wfw:comment><comments>http://alexbarnett.net/blog/archive/2007/05/21/salesforce-marc-benioff-keynote.aspx#comments</comments><description>&lt;P mce_keep="true"&gt;I'm here&amp;nbsp;at the &lt;A href="http://www.salesforce.com/campaigns/developerconference/index.jsp?d=70130000000D6zR" mce_href="http://www.salesforce.com/campaigns/developerconference/index.jsp?d=70130000000D6zR"&gt;Salesforce Dev Conference in Santa Clara&lt;/A&gt; this morning and listening to&amp;nbsp;Marc Benioff keynote who started his session&amp;nbsp;30 mins ago.&lt;/P&gt;
&lt;P&gt;First he opened up with acknowledgement&amp;nbsp;that there is a&amp;nbsp;&lt;A href="http://blogs.zdnet.com/BTL/?p=5101" mce_href="http://blogs.zdnet.com/BTL/?p=5101"&gt;the Google / Salesforce rumour&lt;/A&gt; flying around this morning but explained that he wouldn't comment on it today - not confirming nor denying...So no 'official' news there.&lt;/P&gt;
&lt;P&gt;I'm interested to hear how&amp;nbsp;he&amp;nbsp;explains the &lt;A href="http://weblog.infoworld.com/realworldsoa/archives/2007/05/salesforcecom_a.html" mce_href="http://weblog.infoworld.com/realworldsoa/archives/2007/05/salesforcecom_a.html"&gt;Salesforce SOA announcement&lt;/A&gt; &lt;A href="http://www.salesforcewatch.com/2007/05/salesforcecom_a.html" mce_href="http://www.salesforcewatch.com/2007/05/salesforcecom_a.html"&gt;this morning&lt;/A&gt;. Will post thoughts here later...&lt;/P&gt;
&lt;P&gt;&lt;STRONG&gt;Update - 11:00 PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P&gt;&lt;A href="http://www.adobe.com/aboutadobe/pressroom/executivebios/kevinlynch.html"&gt;Adobe's&lt;/A&gt; &lt;A href="http://www.klynch.com/"&gt;Kevin Lynch&lt;/A&gt; is showing off an &lt;A class="" href="http://labs.adobe.com/wiki/index.php/Apollo" mce_href="http://labs.adobe.com/wiki/index.php/Apollo"&gt;Apollo app&lt;/A&gt; running on a Mac,&amp;nbsp;one as local&amp;nbsp;front-end UI to Salesforce.com API, another app as a UI to ebay webservices&amp;nbsp;and using local Mac resouces as an occasionally connected app, built using Flex. Video, music, etc. Pretty slick. Seems more and more to me that &lt;A class="" href="http://blogs.zdnet.com/Stewart/?p=381" mce_href="http://blogs.zdnet.com/Stewart/?p=381"&gt;Silverlight / Flash / Apollo&lt;/A&gt; are on for huge developer mindshare battles over the next few months/years.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Update - 11:20 PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;blah, blah.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Update - 11:35 PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;Salesforce SOA...here we go...&lt;/P&gt;
&lt;P mce_keep="true"&gt;My understanding of what he just said &lt;S&gt;(I didn't catch his name)&lt;/S&gt; Adam Gross (VP, Developer Marketing): So you will be able to connect external, 3rd party webservices (FedEx, Google, Oracle, Hoovers, etc) and wire these up on the Apex platform, &lt;A class="" href="http://www.salesforce.com/us/landing/apex_the_basics.jsp" mce_href="http://www.salesforce.com/us/landing/apex_the_basics.jsp"&gt;coded in Apex code&lt;/A&gt;. This then creates a new Apex code layer...exposed as a new API you can program against. "SOA as a service".&lt;/P&gt;
&lt;P mce_keep="true"&gt;The scenario they are showing: Salesforce app connects to an Oracle DB to query customer data and invoice details through a WS layer, then importing that data in the Salesforce DB.&amp;nbsp;Then use&amp;nbsp;this new customer record&amp;nbsp;and use some of this customer record data to query&amp;nbsp;against a Dunn and Bradstreet service and a Zip code service, which again it imports into the SF DB. Then Apex code is generated that can be executed on Apex platform.&amp;nbsp;The&amp;nbsp;wiring experience is not a dev UX environment, but an html form based with some Ajax interaction - more of a business user interface to wire stuff up. Nice.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Update - 11:53 PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;Salesforce SOA expected to be &lt;A class="" href="http://www.baselinemag.com/article2/0,1397,2134387,00.asp?kc=BARSS03129TX1K0000628" mce_href="http://www.baselinemag.com/article2/0,1397,2134387,00.asp?kc=BARSS03129TX1K0000628"&gt;ready for developer preview in August&lt;/A&gt;.&lt;/P&gt;
&lt;P mce_keep="true"&gt;Benioff is back on stage. Is reminding everyone he started as a dev, talking about his ealry days in the games industry, telling some story about 2&amp;nbsp;dev machines as Macs - wired together by cables, one acting as a compiler, another acting as...oh whatever...the point is that is how he met &lt;A class="" href="http://www.guykawasaki.com/" mce_href="http://www.guykawasaki.com/"&gt;Guy Kawaski&lt;/A&gt;...he's on next.&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Update - 11:56 PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;A class="" href="http://www.guykawasaki.com/" mce_href="http://www.guykawasaki.com/"&gt;Guy Kawaski&lt;/A&gt;&amp;nbsp;is on stage. In response to Benioff's story -&amp;nbsp;"You are so full of crap, Marc".&lt;/P&gt;
&lt;P mce_keep="true"&gt;&lt;STRONG&gt;Update - 12:40pm PDT&lt;/STRONG&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;Guy Kawasaki's talk was advice to entrepreneurs. Entertaining. Partially random notes I took...&lt;/P&gt;
&lt;P mce_keep="true"&gt;1. Make meaning&lt;BR&gt;&amp;nbsp;- Curve 1: Ice Harvesting&lt;BR&gt;&amp;nbsp;- Curve 2: Ice Factory&lt;BR&gt;&amp;nbsp;- Curve 3: Refrigerator&lt;BR&gt;"measurements are only statistics, and statistics lie"&lt;/P&gt;
&lt;P mce_keep="true"&gt;2. Rolle the DICEE&lt;BR&gt;&amp;nbsp;- Deep: Fanning (Reef) - sneaker soles that open bottles&lt;BR&gt;Intelligent: BF-104 Flashlight (Panasonic) - batteries&lt;BR&gt;Complete: Lexus - more than...&lt;BR&gt;Elegant: Nano (Apple) &lt;BR&gt;Emotive: Harley Davidson&lt;/P&gt;
&lt;P mce_keep="true"&gt;3. Make Mantra (piss-take of mission statement creation excercise. Wendy's as example - "the mission of Wnedy is to deliver suprior quality products that blah, blah, blah"&lt;/P&gt;
&lt;P mce_keep="true"&gt;Should be:&lt;/P&gt;
&lt;P mce_keep="true"&gt;Wendys: Healthy fast food&lt;BR&gt;FedEx Peace of mind&lt;BR&gt;Nike: Authentic athletic perf&lt;BR&gt;Target: Democratizes desgin&lt;/P&gt;
&lt;P mce_keep="true"&gt;4. Get going&lt;BR&gt;- Think different&lt;BR&gt;- Polarize people (don't be afraid to)&lt;BR&gt;- Find a few sole mates (Steve and Woz, Bill had Steve)&lt;/P&gt;
&lt;P mce_keep="true"&gt;5. Define a business model&lt;BR&gt;- Be very specific (your customer's money is actually your money, they are just temporarily holding for you)&lt;BR&gt;- Keep it simple&lt;BR&gt;- Ask women (men want to kill things, women do'nt have this flaw)&lt;/P&gt;
&lt;P mce_keep="true"&gt;6 Niche thyself&lt;BR&gt;2 axis:&lt;BR&gt;X - Value to customer&lt;BR&gt;Y - Ability to provide unique product service&lt;/P&gt;
&lt;P mce_keep="true"&gt;Get it high, and to right. Smart Car, Trek Lime, LG Kimchi refrigerator&lt;BR&gt;low, left - dotcom&lt;BR&gt;high, left - stupid&lt;BR&gt;low, right - &lt;/P&gt;
&lt;P mce_keep="true"&gt;7. Follow the 10/20/30 rule&lt;BR&gt;"drowning is a growth industry"&lt;BR&gt;10 slides, 20 minutes, 30 point font&lt;/P&gt;
&lt;P mce_keep="true"&gt;8. Hire infected people&lt;BR&gt;- Ignore the irrelevant (I loved Macs)&lt;BR&gt;- Hire better than youself (bozo explosion)&lt;BR&gt;- Apply the shopping center test&lt;/P&gt;
&lt;P mce_keep="true"&gt;9. Lower the barriers to adoption&lt;BR&gt;- Let a hundred flowers blossom (postscript save Apple)&lt;BR&gt;- Find the true infuencers (the air is thin at the top)&lt;BR&gt;- Ebrace your evanglists&lt;/P&gt;
&lt;P mce_keep="true"&gt;10. Don't let the bozos grind you down&lt;/P&gt;
&lt;P mce_keep="true"&gt;Blog - &lt;A href="http://blog.guykawasaki.com/"&gt;http://blog.guykawasaki.com&lt;/A&gt;&lt;/P&gt;
&lt;P mce_keep="true"&gt;--&lt;/P&gt;
&lt;P mce_keep="true"&gt;Keynote over....&lt;/P&gt;&lt;img src="http://alexbarnett.net/blog/aggbug.aspx?PostID=40110" width="1" height="1"&gt;</description><category domain="http://alexbarnett.net/blog/archive/tags/Adobe/default.aspx">Adobe</category><category domain="http://alexbarnett.net/blog/archive/tags/Apollo/default.aspx">Apollo</category><category domain="http://alexbarnett.net/blog/archive/tags/salesforce/default.aspx">salesforce</category><category domain="http://alexbarnett.net/blog/archive/tags/silverlight/default.aspx">silverlight</category><category domain="http://alexbarnett.net/blog/archive/tags/SOA/default.aspx">SOA</category><category domain="http://alexbarnett.net/blog/archive/tags/webservices/default.aspx">webservices</category></item></channel></rss>