Alex Barnett blog : salesforce

Federated Apps on the Intuit Partner Platform

alexbarnett — Wed, 03 Jun 2009 13:52:00 GMT

So what have I been working on since joining Intuit? A bunch of stuff, but something I wanted to shout about is the release of “Federated Applications” on the Intuit Partner Platform.

Working closely with five new developers to Intuit's Platform as a Service (PaaS), VerticalResponse, DimDim, Rypple, Setster, and ExpenseWare, we've got some kick-ass apps federated into the platform.

Some nice coverage so far this morning, including:

Ben Kepes, CloudAve Intuit Launches the IPP Version 2

"After the briefing I have to say that it looks to me like IPP is finally offering to fulfil the promise of the end-to-end integrated small business software platform that I’ve been evangelising for a few years now – my catch cry of late has been that application integration should only be seen as the very first step in building a SaaS ecosystem. Much more important is the aggregation of applications. This may be data aggregation, UI aggregation, sign-on integration or billing integration – and ideally users and vendors would determine what parts of the integration they bought into."

Leena Rao at TechCrunch - Intuit’s Partner Platform Goes Multilingual With Federated Apps

“The “Federated Applications” functionality lets developers who have existing SaaS applications that are built with any programming language, database or cloud computing platform publish their apps on Intuit Marketplace. Applications won’t have to be rewritten to conform to QuickBooks but will instead go through a minor configuration process.”

Phil Wainewright, ZDNet: Intuit makes two-pronged PaaS and SaaS push

“The significant element of Intuit’s PaaS announcement is that it is a land-grab to capture mindshare among developers on other cloud platforms, who can take their AppEngine, Amazon Web Services or self-hosted applications and make them available using Intuit’s single sign-on, billing and QuickBooks integration infrastructure. Market reach being one of the key attributes developers look for in a new platform, perhaps the most appealing factor is that applications will be showcased within the Intuit Marketplace, with a potential reach to the four-million-strong installed base of QuickBooks accounting software customers and their estimated 25 million employees.”

What I've found very cool about this new Federated Apps capability for IPP is that fact that these different SaaS apps are developed on a variety of stacks and hosted outside of the IPP platform.. One of the apps is built on Java. Another is built enirely on .NET. Another is a mix of RoR and LAMP. Another built of Flex (on their own hosting environment - not IPP). If an app was running on EC2, that would work too, as would an app built on Google's AppEngine. It doen't matter - the integration points for Federated Apps are just that and pretty lightweight (one of the partners was able to turnaround the work with 1 developer in less than two weeks, including time for the technical review of the app). We made a deliberate decision to make IPP agnostic to the technology that developers want to use. Yes, we have a "native" stack also, but the options we are providing developers now means there is no technology lock-in to speak of.

Here is some more information on the details of federation and how you as a developer can get started.

Oh, and a quick plug on the talk I'll be giving on how to federate applications to IPP at the Startups and the Cloud event next week in the Boston area.

Joining Intuit

alexbarnett — Sun, 21 Sep 2008 22:02:00 GMT

Firstly - thanks to everyone who has reached out to me in the last three weeks via email, phone calls and comments since I shared the news of my pursuit for the next adventure - I have really appreciated everyone's support and interest in my next steps.

The great news is I'll be joining Intuit as a Group Manager working in a fast growing start-up team responsible for leading the Intuit Partner Platform. Below is a snippet and some links to blog posts and articles that should give you a fairly good idea about where my focus will be a week from now.

Although I'll be working from the Orem office (Utah) to start off with, the plan is to ultimately move to the greater Boston area - another new adventure. I've visited Boston three times in the last year or so and have loved it more and more with each visit, so watch out Boston!

This is a fantastic opportunity for me personally - the team has ambitious goals and an amazing set of existing assets to leverage (see some of the numbers below) in becoming a significant player in the cloud computing space. I look forward to sharing stories of my new journey with you.

Intuit Partner Platform Opens to Developers (Sept 15 2008)

"The Intuit Partner Platform not only gives developers the opportunity to build Web-based applications, but successful SaaS businesses by taking the complexity out of managing infrastructure, hosting, user management, integration and billing. Now developers can focus on developing innovative on-demand software solutions that solve unique and important problems for the four million small and mid-market businesses across the U.S. that use QuickBooks and the 25 million employees that work in those companies.

The platform-as-a-service offering allows developers to combine the powerful open source Flex framework and Adobe Flex Builder and the proven database of Intuit QuickBase to build rich Internet applications that work with QuickBooks data. They can also leverage Adobe AIR to provide additional desktop-like functionality in their applications, such as pop-up notifications, local file system access, local data storage, and the ability to create a fully branded user experience.

"We have now accepted more than 1,000 developers into the program and it is exciting to hear their ideas and energy about what they want to build," said Alex Chriss, business leader for the Intuit Partner Platform. "Customers will benefit greatly from the imagination and expertise that developers use to solve problems facing their specific industries." "

Web 2.0 Expo NYC - Intuit Connected Services (Sept 19 2008)
Intuit Makes SaaS Play Guns For Salesforce (Sept 18 2008)
Intuit’s flexy PaaS (Aug 14 2008)
Intuit enters the PaaS wars (April 28 2008)
Intuit’s Radical New Flex + QuickBase Cloud Platform (April 16 2008)

Sync Google Calendar with Outlook and more with WideLens

alexbarnett — Thu, 06 Mar 2008 05:37:00 GMT

Google has just released a very cool utility (.exe download for Windows) providing users with the ability to synchronize their Google Calendar with Outlook.

Some nice features in their 0.9.3.0 release:

schedule the sync frequency: every x minutes
define directional flow: 2-way, and 1-way (either way)

A bit of a buzz going on about this...

Now, what if you could do the same over the web - no download, just use your browser (IE, FF, Safari)...? And not just Google Calendar <> Outlook, but others too...?

Well, it's certainly possible...First, watch this screencast I put together tonight (apologies for sound quality...done from home equipment):

About WideLens

A couple of weeks back Bungee Labs released a reference calendaring application, called WideLens, designed to show off some of the power of the Bungee Connect platform, from the kind of rich AJAX UI experiences delivered through to the high level of functionality developers can create by wiring up and integrating multiple web services and distributed web data sources into a single web app.

Video: WideLens User Experience
Video: Developer Overview

WideLens connects to Microsoft Exchange calendar, Google Calendar, Salesforce.com, Facebook, MySQL and iCalendar feeds, representing a variety of protocols and authentication schemes. MS Exchange is accessed through WebDav, Google Calendar through gData, Salesforce.com via SOAP, Facebook through REST and MySQL connectivity is based on client libraries provided by MySQL (integrated directly inside Bungee Connect).

WideLens is an uber-mashup.

WideLens connects to each of the sources in real-time, presenting the user with live data. With the exception of Facebook and iCalendar, users can create and modify events and those changes are immediately posted back to the source. MySQL pulls double duty, serving as both a WideLens native calendar source and as the persistence layer for all kinds of application data including user preferences and credential information for each service.

Developers: Have At it!

As mentioned above, WideLens has been released as a Bungee Connect reference application where we're encouraging Bungee Connect developers to customize the WideLens application as much as they want, deploy their own version of the app as their own app - to their own domain, at no charge, branded however they want and with whatever features / cuts / modifications / extended they want - the WideLens code is released under a BSD licence (read more here).

To get going with Bungee Connect and develop your own vision of what WideLens could do, sign up for your Bungee Connect account.

Time to Define "Platform as a Service" (or PaaS)

alexbarnett — Tue, 19 Feb 2008 09:27:00 GMT

Before joining Bungee Labs last year, I knew they were on to something big. I mean, really big.

A big idea, an ambitious vision: to provide developers with end-to-end development, testing, deployment and hosting of sophisticated web applications as a service delivered purely in the cloud.

Since we announced our private beta back in May 2007, we've had over 1,500 developers sign up. In January alone we had over 400 developers kicking the tires - not just signing up and disappearing, but 400 returning developers, learning, building and deploying out increasingly sophisticated apps on a fast evolving developer platform, requiring no install of anything on their machine - all through the browser.

And since May 2007, the trend to delivering software as a service (SaaS) has been moving at terrific pace. New web APIs are being made available every month and new announcements by start-ups as well established big players are reinforcing and fueling the acceleration to the inevitable world of cloud computing.

As we announce our move from private to public beta today, we've also tried to articulate the new category of product and service we believe Bungee Connect is at the forefront of defining, the category of Platform as a Service, or PaaS, and our big bet is that PaaS is the next big thing.

So what is a "Platform as a Service"?

In September 2006, Marc Andreessen posted his thought provoking "The three kinds of platforms you meet on the Internet" and it got a fair level attention from the web industry. And we took note. We thought what Marc was describing in his Level 3 definition where:

"A Level 3 platform's apps run inside the platform itself -- the platform provides the "runtime environment" within which the app's code runs.",

...was right, but only partly right. Given Bungee Labs' ambition and vision, we felt there was a lot more to Marc's definition of the highest level definition of an "internet platform", a definition more holistic and comprehensive than a runtime.

But we kept focused, kept working on what we were hearing our developers telling us we needed to fix and improve on Bungee Connect, to give what developers are telling us what they really want - a Platform as a Service - to provide everything required in the lifecycle for the development through hosting of full-on, sophisticated and highly interactive web apps, not just widgets.

As we were readying for our next phase -our public beta - we thought it would be a good time to put a stake in the ground and actually define what we mean when we use the term Platform-as-a-service, and thereby describe the comprehensiveness what Bungee Connect has to offer.

So early this morning, our CTO and Founder of Bungee Labs, Dave Mitchell posted a definition describing PaaS in concrete terms.

What follows is a summary of Dave's post, with a selection of my favorite "soundbites" and ideas, but I suggest you read the whole post for yourself - there's a fair amount to consider:

1) Develop, Test, Deploy, Host and Maintain on the Same Integrated Environment.

"It’s time to stop developing “here” and running “there”. Today, most applications are coded in one environment (usually custom-built for that project by a developer), then tested in another, and redeployed to yet another for production...In a completely-realized PaaS, the entire software lifecycle is supported on the same computing environment, dramatically reducing costs of development and maintenance, time-to-market and project risk. A PaaS should let developers spend their time creating great software, rather than building environments and wrestling with configurations just to make their applications run — let alone testing, tuning and debugging them...Also, an end-to-end PaaS should provide a high productivity Integrated Development Environment (IDE) running on the actual target delivery platform, so that debugging and test scenarios run in the same environment as production deployment.

2) User Experience Without Compromise

"A Platform-as-a-Service must deliver compelling user experiences, with all the richness and live interactivity that consumers have been conditioned to expect....Hiccups like software downloads or plug-in installations, browser dependencies and inconsistencies, or local executables break the web model, and are inherently less secure, less maintainable and less user-friendly. In order to be relevant and popular, PaaS must deliver the best user experience available on the web, comparable to or better than conventional approaches.

3) Built-in Scalability, Reliability, and Security

"Developers should be free to build applications with the comfort that the security of customer data, network traffic, source code (intellectual property) and even server hardware is maintained automatically by the platform through-out application development and delivery."

4) Built-in Integration with Web Services and Databases.

"Applications need to leverage existing software investments in databases, and internal or external third party web services, requiring that the platform offer a wide variety of connectivity options."

5) Support Collaboration

"A PaaS must support both formal and on-demand collaboration throughout the entire software lifecycle (development, testing, documentation and operations), while maintaining security of source code and associated intellectual property."

6) Deep Application Instrumentation

"With instrumentation, organizations can see exactly how users are using the application, the type of performance they are experiencing and any application crashes. This information can also be leveraged to create new business models where costs are tied to actual utilities, rather than flat-rate subscriptions or licenses."

Over the next couple of years we expect to be hearing a lot more about PaaS and how "Y announcement" by "X company" is now providing true a PaaS offering to businesses and developers.

But saying you are providing a Platform as a Service has to mean something, and we think the above definition sets a high but reasonable standard that must be met for any company to claim they are providing a "platform-as-a-service' and legitimately describe themselves as a PaaS player.

The amazing thing is, for me at least, is that Bungee Connect is delivering all of the above, today. From our point of view, delivering PaaS - the real deal - is not statement of Bungee's intent, it's a statement of fact. It's bold, but so is our vision. Yes, we've still a lot to do before we're commercially ready and we think that's coming soon, but so much is already there. Try it out.

Among the dynamos, My Data and advice for startups.

alexbarnett — Thu, 24 Jan 2008 14:41:00 GMT

SaaS / DaaS / WaaS (Whatever As a Service) and Mashups

Nick Carr quotes Henry Adams in Among the dynamos

“One lingered long among the dynamos,” he wrote, “for they were new, and they gave to history a new phase.

Pointing to SaaS Platforms trends, Clive Keyte write about "SaaS Management Platforms"

"Force.com is not on it’s own offering ‘cloud development facilities for SaaS applications though, there are a plethora of smaller companies entering into the fray including Bungee Connect"

Among the dynamos indeed...

And SaaS by the numbers: Salesforce.com: 24 Billion API Calls So Far

"This statistic along with others like 130 million transactions daily, 61,200 custom applications, and 750 AppExchange apps"

Bray Forrest informs us even Your Car Gets An API

"At the end of the month the Dash will get a RESTful API. At the user's initiative lat/long coordinates can be sent to a server. The Dash will consume a GeoRSS feed. This is just the first release. In the future they may add HTML pages, search and even the ability to poll. The device I saw did not have any API-driven apps loaded, but I can imagine great ones (update my location and finding out who from my YASN contacts are nearby)."

So what will we do with all these APIs? Mashups of course! What is a MashUp?

"Potatoes + beans + a little bit of beef + pork, and then you pour Smithwicks over the top of it."

Ah...Microsoft Research project alert: Rotunda: Profiling the Cloud

"the goal of the project is to be able to profile the performance of a Web application from the time a user clicks on a link and triggers an event in the browser—which triggers a database lookup—through each point of the resolution of the transaction."

Sounds a lot like Bungee Connect instrumentation designed to measure every transactions from user's browser interactions and server-side roundtrips, through to the app's service calls, triggers, events, response times, etc...You see, our business model demands we and our developers know this...we have this today :-)

My Data

The UK gets some relief from the ID Card madness, for a while anyway...turns out National ID cards scheme will delayed until 2012:

"The Government’s national identity card scheme was “in the intensive care ward” after leaked documents showed plans to issue UK citizens with the cards have been delayed until after the next election."

Phew! Seeing stories like this seems to be knocking sense to those who are living in cloud-cuckoo land...

On the other end of the "my data" equation: cries of "we want our data, when we want it and where we want it" are getting heard...

Here's video intro to DataPortability.org initiative: DataPortability - Connect, Control, Share, Remix.

"DataPortability gathers existing open standards into a blueprint for a social, open, remixable web where your online identity, media, contacts and content can follow you wherever you go."

Niall Kennedy's take on Data Portability, Authentication, and Authorization.

"Data authorization is the first step in data portability."

Enter OpenID and OAuth.

How will DataPortability.org keep from being hijacked by Microsoft? Now Microsoft has joined the fray, so does the inevitable questioning begin:

"So is the nascent DataPortability.org group at such risk from Redmond? Not according to a source inside the group."

News of Last.fm's on demand since CBS's acquisition hit the mainstream tech media yesterday. But what next? CBS Will Try To Convert Last.FM Acquisition To Video Value

“One of the reasons we liked the idea of buying it is, if we can develop a great social networking site around this music content, why couldn’t this extend in to entertainment, in to news sports, all businesses that we’re in"

Kaching!

Martin Plaehn's Quick Hits: Do's and Dont's of Entrepreneurship. 16 pieces of advice for start-ups.

"6. Do always accumulate choice; two by definition, three of four is better; then make decisions and have a back-up"

More Investments Into Open Source

News that Alfresco Gets Another $9M for Open Source Content Management

"Alfresco Software, an open source content management alternative to software created for large companies, has received an additional $9 million in a third round of financing, led by SAP Ventures and existing investors Accel Partners and Mayfield Fund"

However, not all the shareholders are happy with the Alfresco deal...Matt Asay wrote in New open source venture funding and the importance of SAP Ventures and Intel Capital

"But since we didn't need the money (not even remotely) and I didn't want the dilution, it's not my favorite news of the day."

Amen to that.

Uh Oh...

Mobile phone radiation wrecks your sleep

"Radiation from mobile phones delays and reduces sleep, and causes headaches and confusion, according to a new study, reports The Independent"

8 Trends in Software as a Service Platforms

alexbarnett — Sun, 13 Jan 2008 17:40:00 GMT

To kick off the new year, I presented to around 40 or 50 members of Utah Technology Council (UTC) last week. The title of the topic they asked me to speak about was "Trends in Software as a Service Platforms". I searched around for some ideas and came across two recent posts predicting trends in SaaS for 2008, one by Phil Wainewright "Eight Reasons SaaS Will Surge in 2008" and Jeff Kaplan's post "Top Ten Reasons Why On-Demand Services in 2008". I decided to borrow liberally from these (thanks Phil and Jeff) and mash these two together (along with a couple of thoughts of my own) and present "8 Trends in Software as a Service Platforms" to an audience made up of CTOs and VPs of engineering and development for software companies in the Utah area.

In preparation for the presentation, my boss (Martin Plaehn) at Bungee Labs suggested I write up my presentation as notes blog them afterward, so here they are.

8 Trends in Software as a Service Platforms

SaaS is just part of the web mega-trend
Mainstream opinion says “Yes” to SaaS
Software vendors stampede into SaaS
All is being virtualized
Explosion of Web APIs
Economic factors favor SaaS
Enterprise and SMB IT embraces SaaS
SaaS platforms proliferate (PaaS)

1. SaaS is just part of the web mega-trend

Most of us have witnessed and many of us have been a part of the transformation in the way goods and services have been digitized, virtualized, delivered and consumed. Software, the data behind that software and the functionality that software provides is no different - software is subject to the very same transformational forces.

Just think about how even a class of product that is natively digital - such as software - has been transformed in the way it is delivered and consumed. For prosperity's sake, I've still got a few of those ZX81 software cassettes stashed away somewhere, gathering dust, looking ever more antiquated with each passing year. How will today's mode of software delivery and use look to us in a few years from now?

The web wants to connect things, and that's interesting. But connecting and interacting with "live" data, information and remote functionality make things more interesting.

At the fundamental level, the web connects things. It connects people to people, businesses to businesses, and people to businesses. Since the early 90's, the web has enabled the connection of so many things to so many other things at an ever accelerating rate, and yet we crave even more connectivity. But we increasingly also want the ability to interact with those things.

And it is the nature of these connected things that have changed since the early internet. The early web was good at connecting to static views of information and accessing limited and rigid functional services, very much a read-only mode. Then, as we learned a) the ability to read more dynamic-type information - at least regularly updated, and b) access richer remote functionality, we created whole new opportunities for ourselves. Next, we grew our ability read and write against dynamic, near real-time data and information and to program against remote functionality to create a new class of web applications leveraging those capabilities - and hence a new order of business and experiential opportunities have emerged. Some label this as "Web 2.0".

At its essence, it is the "liveness" of these real-time read-write data, information and functional sources available as "always on" services and the increasing ease to connect to, interact with - specifically change those resources available as live, programmable services that allows us to create new value out of those resources, opening up brand new market opportunities for businesses and the compelling, rich "live" end-user experiences of tomorrow.

2. Mainstream opinion says “Yes” to SaaS

Not surprisingly, Wall Street loves the the predictability of subscription services. It's good for cash flow, forecasting and business planning.

The venture firms also relish the opportunities that are opening up in a software as services-oriented economy. The ability to circumnavigate the incumbent software players with new disruptive technologies and propositions that are significantly easier to try and access for prospective customers compared to traditional software evaluation, along with usage and subscription-based business models verses the old licensing model makes investing in services-based software companies very compelling propositions from the venture firms' point of view. We should also see healthy M&A activity based on these similar opportunities in the coming year.

And then there's the trend for offshore / IT business process outsourcing. These providers will surely get in the game and make their plays through investments in and acquisitions of SaaS vendors that align well with their current core businesses.

Add to that the excitement we're reading about the SaaS space from the IT Analysts, journalists and bloggers, plus the new book by Nick Carr (author of “IT Doesn’t Matter”) - delivered by Amazon to me last week: “The Big Switch: Rewiring the World, from Edison to Google”. I think there's little doubt Carr's excellent analysis of the computing industry as an analogy to the electricity industry's shift to a utility model will be on business bestseller list for much of 2008. His messages resonates with corporate executives and end-users agree with him:

IT is a needless hassle,
it should be as easy as electricity and
be as reliable as a utility

3. Software vendors stampede into SaaS

The Big Software Players are following the early SaaS successes

CRM as a case in point. If you've been following the CRM software market, you'll know about the noises Oracle-Siebel, SAP and Microsoft started to make in the 2007 about what they are are lining up for the 2008 in terms of CRM as a service. Their efforts to emulate Salesforce.com's success delivering CRM as SaaS will be key strategic bets from the incumbents' point of view - and loud, price and functionally competitive propositions from the point of view of their existing and prospective customers.

CRM is just one of the multiple horizontal solution categories to transform from on-premise with traditional licensing model to a service-based delivery and subscription-based revenue model. ERP, supply chain, e-commerce, HR and many more...the horizontal solution list goes on. And then there are the vertical solution players...

Here's another data point to consider regarding the move by traditional software vendors to a SaaS model:

“15-20% of application ISVs have already either begun new skunk works initiatives or gained access to SaaS assets and development experience through M&A activity”
(Source: Key Trends in SaaS: 2008 and Beyond, Saugatuck Technology)

4. All is being virtualized

Virtualization is a technology trend.

Virtualization enables hardware as a service. The demand for virtual machines met by hypervisor software (VMWare, Xen, Hyper-V) and the success of Amazon's Elastic Compute Cloud (EC2) in the last couple of years point to a continuation of further virtualization of applications and hardware. Virtualization is accelerating the move from traditional on-premise software to services.

Virtualization is a business trend.

We continue to become a mobile workforce. The younger entrants into the workforce in service-oriented economies expect and want to be always connected. It's very hard work, if not impossible to get your traditional on-premise applications and centralized servers sitting behind a firewall to serve today's mobile workers. SaaS and managed services meet the needs square on.

5. The explosion of Web APIs is upon us

According to ProgrammableWeb.com, there are 559 commercial and public APIs available today, most of these are new and there are plenty more to come. How many will we see go live this year? And how many private web APIs are there and will be developed and consumed in the coming year?

Data from ProgrammableWeb.com

6. Economic factors favor SaaS

On-premise software requires upfront capital investments
To lower costs, many companies hold back on their capital investments to mitigate their risks, especially in recessions
Adopting on-demand services on a pay-as-you-go basis will be a perfect sourcing strategy for businesses seeking greater cost-controls and flexibility – the utility model

All well and good, but the real economic value of SaaS is that fact that it unleashes new value of previously isolated data silos and functionality.

7. Enterprise and SMB embraces SaaS

When it comes to IT, who doesn't like

Low-maintenance?
Low cost?
Low-resource profile?

IT and business folk like these things, and externally delivered SaaS applications deliver these benefits.

8. SaaS platforms proliferate (PaaS)

The more mainstream SaaS becomes the more the large vendors will be forced to offer effective platforms for ISVs, enterprises and SMBs.

If the move by the software vendors from traditional on-premise software to a services model is to be successful, they will need to provide programmable interfaces - not just end-user interfaces - to their services for their customers. Customers need and want the ability to access, intergrate and create new value out of live, programmable data, information and functionality living in the cloud. And in turn these same customers will want their custom-developed composite applications and integrated data available as programmable services - yet more APIs.

Customers want to unleash new value of previously isolated data silos and functionality through the development of their own applications programmed against those resources. And in turn these same customers will want their own custom-developed composite applications and newly integrated data available as end-user interfaces and as programmable services - yet more APIs. These customer needs will drive the software market to provide platforms to provide businesses and developers with with end-to-end:

programmable services and data integration
application development, testing and collaboration tools
deployment and scalable delivery

...all as a service with a utility model.

(hey...I needed to mentioned Bungee Connect just the once ;-).

2008 will mark a the proliferation of such offerings as "platforms as services" (or PaaS) through 2009, where then the consolidation will begin. Interesting SaaS and PaaS times ahead.

Update 2/20/2008: see "Time to Define "Platform as as Service" (PaaS)

The presentation seemed to go down pretty well and we had lots of interesting discussion throughtout. One of the topics we discussed was data security in a SaaS world. Don Kleinschnitz (VP, Development at Symantec) followed up with a mail linking to his blog covering Security 2.0 topics.

Again - thanks to Phil Wainewright and Jeff Kaplan for their post and to Martin for suggesting I blog this.

Enterpise mashups with Salesforce.com

alexbarnett — Mon, 17 Sep 2007 18:08:00 GMT

In San Francisco this morning for Salesforce.com conference, Dreamforce 07.

Am here (along with Ted, Brad and Lyle from Bungee Labs)...we're frankly wowwing a few Saleforce.com customers and developers with a couple of cool videos, demos and real-world apps created on Bungee Connect.

Here's a demo of Microsoft Exchange mashed up with Saleforce.com
Check this video - Salesforce.com extended with an Bungee app integrated into the Salesforce UI

We're getting some Bungee Connect Early Access Beta sign-ups based on what devs are seeing (sign up here)

If you want to meet up, let me know.

Dan Farber is covering the Dreamforce event here.

PaaS, more than SaaS

alexbarnett — Wed, 18 Jul 2007 15:01:00 GMT

In May 2007 I attended Salesforce.com developer conference where Salesforce SOA was announced as an add-on to the Apex platform. Industry analysts focusing on the area of SaaS considered the move as significant, but not surprising (see Phil Wainewright's take on the new in May 2007 as an example).

The game is moving on. PaaS, or "Platform as a Service" could be the acronym that defines a new web-oriented model where more than just specific vertical "services" are delivered as SaaS (e.g CRM, ERP, etc).

PaaS speaks to a more generalized services platform concept. If the "web as a platform" is the notion of multiple services in the cloud, then where does the "composition" happen? There are several Mashup design patterns to chose from. These patterns are along a continuum - from pure browser presentation mashups to client-side mashups to server-side services and data mashups (composite applications). If architecturally speaking you land in the composite applications pattern for delivering your SaaS apps, then this is where PaaS comes in.

This last week there is further evidence that Microsoft and Salesforce want to benefit from the opportunity in the power of PaaS. From SaaS out, PaaS in, by Angela Eager at CBRonline.com: Sub heading is:

"The Salesforce.com Summer '07 release is all about the platform, with software-as-a-service evolving to platform-as-a-service, a move that will antagonize and incentivize big league players Microsoft, SAP, and Oracle."

Angela's analysis includes a comparison to Microsoft's own forthcoming offering, including "Titan"

"Salesforce.com might be the first to deliver an on-demand platform but it certainly will not be the only one, and the on-demand specialist is starting to feel Microsoft's breath.

Releasing snippets of information about the forthcoming Titan offering at its partner conference last week, Microsoft chief Steve Ballmer said Titan referred to a CRM application-development platform on which developers would be able to build customized applications that could run on their servers or on Microsoft's own servers.
Although the Microsoft offering is not yet available, and even after launch it will take time for some of the planned functionality to be available such as running custom user applications within the Microsoft data center, it will be a direct challenge to Salesforce.com. With similar platform offerings, users will have a choice for the first time, which has the potential to cut into Salesforce.com's growth."

Maybe "Titan" is the news I was looking for last week, but we're seeing hints at more than just Dynamics APIs as SaaS from Microsoft. There is still no real hard news on this today, but watch out for posts by the likes of Phil Richardson, a Microsoft Program manager in the Dynamics team (and my ex-neighbor in Redmond) like this where Phil hints:

"Soon (can't say exactly when) I'll be starting to blog about Titan features....Once marketing gives the go-ahead you can expect to see boatloads of Titan content on this blog. I'll be focusing primarily on features which are targeted at VARs & ISVs - but I'll make sure to throw in some end user features."

And then Phil hints a little more this week...

"Some vendors have the 'heads in the sand' and refuse to talk services seriously (with no offering or a token offering). Other vendors only offer SaaS and trash talk those who aren't pure services players. There is no question that our industry is moving towards services and Microsoft's CRM has a strategy which is sensitive towards these industry changes. As we announced: we are using our Titan Project to create a Microsoft Hosted version, a Partner Hosted version and an On-Premise version. I use the term 'version' loosely as the final number of SKUs is up to marketing. I believe we are entering an time in the industry when customers will start moving away from self hosting 'non-unique' business functions. Anything which can be achieved by configuring on the shelf apps (like Microsoft CRM) will eventually move to hosted services (if I knew exactly when 'eventually' was I'd be a rich man). Our strategy understands that customers and partners will find themselves in varying degrees along the on-premise to hosted spectrum. Some will want everything 'in the cloud' and others will want everyone their own datacenters. Some might want to prototype in the cloud and move to on-premise etc etc. I believe vendors need to interpret these changing times appropriately for their business."

(hey Phil....trackbacks? comments? common dude!)

My take is that Phil hints to more generalized services platform concept from Microsoft. PaaS, more than SaaS.

Delivering on PaaS is hard though. Yesterday, Dan Farber's post Salesforce.com transitions to platform as a service highlighted one of the greatest challenges in this PaaS space - uptime at scale:

"Collins said that salesforce.com consistently provides above 99.9 percent availability. “Three nines is the best quality of service you can get today from any on demand player,” he said, claiming that the best deployments of Siebel and Oracle are closer to 96- to 97-percent available.
In any case, as salesforce.com scales up the enterprise and companies have more dependence than for just CRM on its platform, three nines, which doesn’t include times when the service is up but suffers performance problems, won’t be sufficient for customers who can’t afford 8.76 hours of downtime a year."

Uptime is just a small (but critical) component of the whole PaaS vision. Developer tools for PaaS is another kettle of fish (see Dana Gardner's post on Software Development and Deployment as a Service, or "SDDS" - on this topic). It's how Bungee Labs sees the future. But that's for another post.

And of Dynamics Live CRM SaaS APIs?

alexbarnett — Wed, 11 Jul 2007 04:18:00 GMT

Todd Bishop reported today of Microsoft's intended entrance next year into the B2B SaaS market with its announcement at the annual Worldwide Partner Conference in Denver, providing details on pricing and partner revenue-share plans for a hosted service version of Microsoft Dynamics Live CRM:

"Businesses use CRM programs to handle sales, service and other customer interactions. The new "Live" CRM option, to be offered by Microsoft as an online service, is part of its broader effort to expand beyond traditional software licensing into subscription- and advertising-based offerings.

...Microsoft announced plans for a subscription rate of $44 per user each month for the professional version of the new Microsoft Dynamics Live CRM, and $59 for the enterprise version.

Salesforce.com lists prices of $65 for the professional version of its Web-based customer relationship management service, and $125 for the enterprise version. List prices in the online CRM market are commonly in the ballpark of $70 to $100 per user each month, said Liz Herbert, a Forrester Research analyst. "

Phil Wainewright commented on the catching up Microsoft needs to do in this SaaS / CRM space (something I've commented on previously), hence the lower price-point when compared to Salesforce.

"Undercutting Salesforce.com is an obvious ploy for Microsoft to attempt with its CRM Live product, so the pricing it announced today shouldn’t come as any big surprise. Salesforce.com has always priced at the high end of what it could get away with, and it’s benefitted from five years of being allowed to get away with it, plowing the proceeds into an astonishing sales and marketing drive that’s blasted revenues past the half-billion dollar a year mark."

(screenshots here)

Although Microsoft will be offering Dynamics Live CRM at no charge during an early access beta starting this year, it is unlikely they will go "live" until the second half of 2008 (I'm speculating), presumably once the "Windows Live Data Centres" are ready to do so...a brand we are promised we'll hear a lot more of in the future.

Salesforce.com responded. In a phone call with Todd Bishop, VP of Corporate Strategy, Bruce Francis, took a typically aggressive tone (that is, typical of Salesforce.com, not Bruce) in reacting to the news:

"What it looks like is that Microsoft is just marking down an inferior product to what customers are actually paying right now. Also, one thing that I haven't seen is the url where I can sign up for a 30-day trial. ... I know a great multi-tenant on-demand service when I see one, and I see more of them every day. ... We could talk for hours about all the great on-demand services that are out there that I can sign up and use. Where is Microsoft? Microsoft has a price list, not a product."

But where is the news of Dynamics Live CRM web / SaaS APIs? No mention of these anywhere that I've seen, but if Microsoft wants to take on Salesforce.com they'll need a strong story here - the latter has a mature programmable surface today with a fairly healthy ecosystem of developers.

It's one thing to have on-premises software that can be extended and integrated with other software and services through SOAP APIs behind your firewall (Dynamics has a healthy story in this department today), but it is quite another (increasingly necessary) thing to provide APIs as part of a hosted SaaS service. I would have thought the provisioning of SaaS APIs would have been a central component of Microsoft's messaging today so am a little surprised by its omission.

More Google / Salesforce.com partnership rumours

alexbarnett — Sun, 03 Jun 2007 03:21:00 GMT

It looks like the Google / Salesforce.com partnership rumours are stirring up again this week, with a conf call scheduled for this Tuesday AM causing the renewed suspicions.

Normally, I wouldn't be so interested in "gossip" until I hear actual announcements made, however this potiential partnership intruiges me. Some of the speculation reported this weekend includes variatons on the following themes:

Integrating Google's Apps suite with Salesforce.com's hosted CRM
Google potentially looking to acquire Salesforce.com at some point
Google to get an anti-Office toehold in the enterprise out of the deal and Salesforce would get an in with SMBs
Apex, Salesforce's software language, might be part of the deal and be used to create business applications for AppExchange, Salesforce's online marketplace for third-party software programs

Given previous partnership efforts between Google and Salesforce.com around Google's Search Appliance and AdWords, Salesforce.com's focus on the SMB space and Google's intent to develop further its B2B market opportunities, I'd say #1 is most likely, #3 would make sense but I don't see how the pieces would fit together, #4 as unlikely and #2 (Google acquires Salesforce.com) as highly unlikely. I'd also add my speculation - that new APIs might be announced as part of whatever the news is on Tuesday.

Update 6/4/2007:

The actual news turns out to be much less interesting than the speculated outcomes: Adwords integration with Salesforce Group Edition.

Salesforce - Marc Benioff keynote

alexbarnett — Mon, 21 May 2007 17:43:00 GMT

I'm here at the Salesforce Dev Conference in Santa Clara this morning and listening to Marc Benioff keynote who started his session 30 mins ago.

First he opened up with acknowledgement that there is a the Google / Salesforce rumour flying around this morning but explained that he wouldn't comment on it today - not confirming nor denying...So no 'official' news there.

I'm interested to hear how he explains the Salesforce SOA announcement this morning. Will post thoughts here later...

Update - 11:00 PDT

Adobe's Kevin Lynch is showing off an Apollo app running on a Mac, one as local front-end UI to Salesforce.com API, another app as a UI to ebay webservices and using local Mac resouces as an occasionally connected app, built using Flex. Video, music, etc. Pretty slick. Seems more and more to me that Silverlight / Flash / Apollo are on for huge developer mindshare battles over the next few months/years.

Update - 11:20 PDT

blah, blah.

Update - 11:35 PDT

Salesforce SOA...here we go...

My understanding of what he just said ~~(I didn't catch his name)~~ Adam Gross (VP, Developer Marketing): So you will be able to connect external, 3rd party webservices (FedEx, Google, Oracle, Hoovers, etc) and wire these up on the Apex platform, coded in Apex code. This then creates a new Apex code layer...exposed as a new API you can program against. "SOA as a service".

The scenario they are showing: Salesforce app connects to an Oracle DB to query customer data and invoice details through a WS layer, then importing that data in the Salesforce DB. Then use this new customer record and use some of this customer record data to query against a Dunn and Bradstreet service and a Zip code service, which again it imports into the SF DB. Then Apex code is generated that can be executed on Apex platform. The wiring experience is not a dev UX environment, but an html form based with some Ajax interaction - more of a business user interface to wire stuff up. Nice.

Update - 11:53 PDT

Salesforce SOA expected to be ready for developer preview in August.

Benioff is back on stage. Is reminding everyone he started as a dev, talking about his ealry days in the games industry, telling some story about 2 dev machines as Macs - wired together by cables, one acting as a compiler, another acting as...oh whatever...the point is that is how he met Guy Kawaski...he's on next.

Update - 11:56 PDT

Guy Kawaski is on stage. In response to Benioff's story - "You are so full of crap, Marc".

Update - 12:40pm PDT

Guy Kawasaki's talk was advice to entrepreneurs. Entertaining. Partially random notes I took...

1. Make meaning
- Curve 1: Ice Harvesting
- Curve 2: Ice Factory
- Curve 3: Refrigerator
"measurements are only statistics, and statistics lie"

2. Rolle the DICEE
- Deep: Fanning (Reef) - sneaker soles that open bottles
Intelligent: BF-104 Flashlight (Panasonic) - batteries
Complete: Lexus - more than...
Elegant: Nano (Apple)
Emotive: Harley Davidson

3. Make Mantra (piss-take of mission statement creation excercise. Wendy's as example - "the mission of Wnedy is to deliver suprior quality products that blah, blah, blah"

Should be:

Wendys: Healthy fast food
FedEx Peace of mind
Nike: Authentic athletic perf
Target: Democratizes desgin

4. Get going
- Think different
- Polarize people (don't be afraid to)
- Find a few sole mates (Steve and Woz, Bill had Steve)

5. Define a business model
- Be very specific (your customer's money is actually your money, they are just temporarily holding for you)
- Keep it simple
- Ask women (men want to kill things, women do'nt have this flaw)

6 Niche thyself
2 axis:
X - Value to customer
Y - Ability to provide unique product service

Get it high, and to right. Smart Car, Trek Lime, LG Kimchi refrigerator
low, left - dotcom
high, left - stupid
low, right -

7. Follow the 10/20/30 rule
"drowning is a growth industry"
10 slides, 20 minutes, 30 point font

8. Hire infected people
- Ignore the irrelevant (I loved Macs)
- Hire better than youself (bozo explosion)
- Apply the shopping center test

9. Lower the barriers to adoption
- Let a hundred flowers blossom (postscript save Apple)
- Find the true infuencers (the air is thin at the top)
- Ebrace your evanglists

10. Don't let the bozos grind you down

Blog - http://blog.guykawasaki.com

Keynote over....